Il Polpo (The Octopus) is a family-owned
seafood restaurant in southern Italy, that was
looking for a rebrand. The main outcomes were
a new logo, menu design and image treatment
for social media usage.
The logo is a stylization of an octopus tentacle.
The use of a serif and sans-serif font is a nod
to
the modernisation of traditional plates present
on the menus. The main colours are orange and
blue, to represent two key elements of Il Polpo:
the sun and the sea.
Branding
Food & Beverage
Adobe Photoshop
