Fuxing Lifestyle(Fuxing Art Festival) is an annual event that links restaurants, cafés, galleries, and former residences of artists and writers around the former French Concession in Shanghai.

From September to October, citizens could discover the lure of the neighborhood through online and offline


events such as vintage concerts, swinging parties, and cycling in the area with the guide of WeChat posts and mascot Fuxing cat as landmarks.

The festival was organized by the Xuhui district government of Shanghai and JZ Music.

My role is to develop and maintain the relations among over 50 marketing professionals of restaurants, cafés, galleries, and former residences. Besides, I was also involved in designing the coupon card, site layout, and social media community management.

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