France
VOGUE RUNWAY
sept.. 5, 2017
Yulia Yefimtchuk has been using Cyrillic in her collection for a while, and she favors a utilitarian silhouette. Both are related to her reoccurring theme of the proletarian worker. For Spring she continued to explore Soviet-style workwear, producing cool big-pocketed button-ups printed with эстетика
(aesthetic in English), which is a reference to Technical Aesthetics, a Soviet magazine that began publishing in 1966.
Despite the эстетика shirts, Yefimtchuk has been paring back on her use of Cyrillic. That’s a smart move—the industry is seeming to tire of it. The noticeable absence of the alphabet allowed pieces like a well-cut red shirtdress to become the focus.