WWW.LOUIESMITH.COM
Working and assisting the art director to design the bag collection & the hardwares (metallic pieces)
• Design de documents (lookbooks & autres éditions)
• Prise de vue & retouches: réseaux sociaux
• Prise de vue & retouches: produits
• Creation d’animation (GIF, 3D): réseaux sociaux
• Digital strategy
• Content creation
• Analyse performance, Google analys
• Website creating & e-shop
• Image and Communication Coordination
• Assistance Brand Manager: Marketing calendar, Merchandising
• Visual Merchandising, Organization of photoshoot, sales books, showroom preparation
Collaborative Project GF Smith x LCC
• Creation & conceptualisation of a visual identity
• Interior design of the GF Smith Showroom for the launch of their new paper range
'(Not Quite) The Biennale' is an exhibition displaying a culmination of work from (BA) Design for Art Direction's inaugural year at London College of Communication, UAL.
Showcasing both finished and work-in-progress, the Copeland Gallery in Peckham will house a diversity of projects including video
, posters, sculpture, publications, as well as a live set pertaining to the open brief: 'In (Y)+our Image: Worlds in Progress'. The exhibition reflects the experimental nature of a class exploring and defining the changing boundaries of being an art director in the 21st century.
Amongst the work is a distorted 3D digital-patchwork of gender-neutral bodies, the unseen gestural language of sweat shop production, a fluid hybridisation of the future home, and non-hierarchical education methods.