A-THÉ, nouvelles sensations / Packaging

The mission of this project was to design the visual identity for a new tea brand, A-THÉ, which offers high quality teas with original flavours. I chose to emphasize the original and different character of this brand by relying on a contemporary graphics, harmonious and soothing colors and abstract f

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orms that evoke the new and unknown sensations proposed by this tea and echo the aesthetics of the tea diffusing in boiling water.

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