2020, Visual identity, exhibition design, type design—Hokkien is a language with around 25 million speakers mainly living in mainland China, Taiwan, Malaysia, Singapore, the Philippines and Indonesia. It has gradually declined since the beginning of the 20th century. The exhibition is aimed at counte
ring the mainstream narrative that the decline of Hokkien, alongside other southern Chinese languages, is ‘inevitable’ due to social progression and the force of globalisation. A visual identity has been developed to guide the design of posters, flyers, textual displays, videos and installations. A font has also been designed to support the display of tone marks in Romanised Hokkien on computers.
Graphic Design, Typography, Visual Identity & Logo, Poster, Installation, 3D, Exhibition Design
Wood, Paper, Acrylic
Education, Non-Profit, Travel & Tourism, Culture
