Steinkrebse is a cheeky contemporary brand created through the partnership of the TBWA\Paris agency and École supérieure Estienne. This year, we’ve put all our energy into parasitizing chicken. Since chickens are teenage poultry, we created César, a social network personality which introduced Fratrnl

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™ by Steinkrebse, a brand-new online community for teenagers. The brands saw in César a great opportunity to reach teenagers.

Co-owners : Joachim Touitou, Matilda Devillers, Faustine Abit, Julie Lepesant, Jane Henrion

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Typologies

Visual Identity & Logo