Pre Helsinki - designing and co-founding an annual event platform for young Finnish designers

MY ROLE
→ Research on the needs of a platform for young fashion designers in Finland.
→ Putting together a team.
→ Designing the concept and content for Pre Helsinki.
→ Curating brands.
→ Creative relations.

INSIGHT
We wanted raise international awarness about young Finnish fashion designers and hel

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p young designers and their brands get important contacts in the field of fashion. We felt it was important to create an event to showcase Finnish fashion in a new and exiting, creative and artistic way for an international audience.

EXECUTION
We found it important to focus on organizing an event in Helsinki for invited international guests and next to that pop-up events in Paris and New York as well as B2B match making trips to Shanghai. We showcased a selected crew of designers and brands through collective presentations, studio visits and partys. The event in Helsinki was done in collaboration with Aalto Univeristy and the Foreign Ministry of Finland. Pre Helsinki was organized 2013-2018. The website is no longer in our use.

RESULTS
The events helped international press, buyers, head hunters and other fashion professionals see that Finland has to offer not only great fashion students, but also peculiar designer brands with interesting concepts and contemporary and urban takes on fashion. The designers found new collaborators, retailers and got wide press attention. Today the Fashion in Helsinki event week is continuing on developing what was once started by a crew of us 5 young women who put together Pre Helsinki.

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