Sam Baron and Co is a studio offering creative direction and design consultancy, embracing projects —
from physical to digital — with a global approach. Sam Baron works together with a team of young
thinkers, blending all creative skills to endeavour a challenging and original vision for its clients.
visionary creative leader Baron creates products and experiences that drive innovative ideas from
concept to completion across hospitality, retail, design, fashion, and culture. With a global perspective,
Baron leads sophisticated initiatives that create experience for some of the world’s leading brands. He
was the creative director of Fabrica’s design area from 2007 to 2018.
Baron received the "Grand Prix de la Creation de la Ville de Paris" in the design category and during
the 2010 edition of Maison & Objet. Philippe Starck selected him as one of the ten important designers
of the next decade. His work is continuously featured in the international press such as Monocle,
Wallpaper magazine, New York Times, Le Monde, Elle and Vogue and included in international
museum collections. His clients have spanned hospitality to furniture to spirits and include Louis
Vuitton, Hennessy, Airbnb, La Redoute, and Vista Alegre.
Sam Baron currently lives and works between France and Portugal.
art direction for the Pierre Frey furniture catalogu - strategic & design orientations
Homeware glass collection: vase, dome, decanter and candle holders
creative direction consulting