Sam Baron
Sam Baron
Based in
Lisbonne, Portugal
More than 10 years experience

Sam Baron and Co is a studio offering creative direction and design consultancy, embracing projects —
from physical to digital — with a global approach. Sam Baron works together with a team of young
thinkers, blending all creative skills to endeavour a challenging and original vision for its clients.


visionary creative leader Baron creates products and experiences that drive innovative ideas from
concept to completion across hospitality, retail, design, fashion, and culture. With a global perspective,
Baron leads sophisticated initiatives that create experience for some of the world’s leading brands. He
was the creative director of Fabrica’s design area from 2007 to 2018.
Baron received the "Grand Prix de la Creation de la Ville de Paris" in the design category and during
the 2010 edition of Maison & Objet. Philippe Starck selected him as one of the ten important designers
of the next decade. His work is continuously featured in the international press such as Monocle,
Wallpaper magazine, New York Times, Le Monde, Elle and Vogue and included in international
museum collections. His clients have spanned hospitality to furniture to spirits and include Louis
Vuitton, Hennessy, Airbnb, La Redoute, and Vista Alegre.
Sam Baron currently lives and works between France and Portugal.

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art direction consultant
Pierre Frey mobilier Jan. 2019 - Present
paris, France

art direction for the Pierre Frey furniture catalogu - strategic & design orientations

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guest designer
Christian Dior Maison Apr. 6, 2020 - Sep. 20, 2020
paris, France

Homeware glass collection: vase, dome, decanter and candle holders

creative direction
fabrica Jan. 1, 2008 - Sep. 1, 2017

creative direction consulting

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special pieces
starck projects Jan. 1, 2010 - May. 1, 2015
creative consultant
vista alegre Jan. 1, 2010 - May. 1, 2015
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Creative director consultant and designer
Sam Baron and Co Sep. 1, 2001 - May. 1, 2015
interior design and window display
dinh van Sep. 1, 2010 - Jan. 1, 2015
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Special congnac glasses
hennessy Jan. 1, 2014 - Mar. 1, 2014
window display
louis vuitton Jan. 1, 2010 - Dec. 1, 2012
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project consultant
l'oreal Jan. 1, 2012 - Jun. 1, 2012
Art Directors Club Award - Gold, Silver, Bronze Cube, Merit
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Elle Decor France's Art de la Table Award
Grand Prix de la Création de la Ville de Paris
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post diploma
Ecole Supérieure d'Art et de Design - St Etienne, France Sep. 1, 1999 - Sep. 1, 2001
post diploma
Ecole Nationale Supérieure des Arts Décoratifs, Paris, France Sep. 1, 1999 - Sep. 1, 2001
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5th year graduation in product design
Ecole Supérieure d'Art et de Design - St Etienne, France Sep. 1, 1994 - Jun. 1, 1999


Professional knowledge


Basic knowledge


Basic knowledge


Native language