Fashion Scholarship Fund 2024 Case Study

As a 2024 Fashion Scholarship Fund Scholar, I created a case study surrounding Sustainability in the Fashion Industry taking a brand that was already using sustainability practices and pushing it forward into 2025 and beyond. The brand I chose was La Double J by JJ Martin; Like me, Martin is an Ameri

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can who fell in love with Italy, however, she turned her love into a brand based around vintage Italian textiles and silhouettes, using all local manufacturing, supporting women's empowerment through embracing spirituality in all its forms, and circulating the italian culture through her brand sustaining the joy, the bold colors, and the values that make up what it means to live like an italian.
My mock-collection creates an activewear launch- as activewear is one of the largest industries in consumer demand with most silhouettes being simple colors next to neutrals. As a maximalist myself, I wanted to change that- this collection would use bacteria dying techniques and organic materials along with a recycled Nylon to produce a powerful, bold line of joy. From Rain Jackets to the multi-functional print covered gym bag you've always wanted, this is my mock-collection for La Double J!

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Date

October 10, 2023

Type

Prints, Sportswear, Ethical Fashion Initiative, Women's

Softwares

Adobe Photoshop, Adobe Illustrator, ProCreate, Hand Lettering