Let's go to the Bleach

‘Let’s go to the Bleach’ upcycles hair dresser towels and gowns for Spring/Summer 2024. Inspired by 1950s hair salon culture and seaside nostalgia, it captures a feeling of togetherness, freedom and fun, while the textile’s natural drying properties keep you warm on the go. The holes and bleach stain

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s creates a range of grunge streetstyle looks, while the tie fastenings reflect hair salon gowns.
Within the fibres lie many stories of happy customers, showing off their brand-new hairstyles and identities. From beauty to beach to bistro, it paves the way from beach coverup to something wearable while walking the promenade.

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Type

Textiles, Womenswear, Ethical Fashion Initiative, Women's, Streetwear, upcycling, Inclusive Design, sustainability, eco fashion, repurposing

Methods

pattern cutting, zero waste, bleach

Materials

cotton, nylon, coconut, towel, velcro