‘Let’s go to the Bleach’ upcycles hair dresser towels and gowns for Spring/Summer 2024. Inspired by 1950s hair salon culture and seaside nostalgia, it captures a feeling of togetherness, freedom and fun, while the textile’s natural drying properties keep you warm on the go. The holes and bleach stain
s creates a range of grunge streetstyle looks, while the tie fastenings reflect hair salon gowns.
Within the fibres lie many stories of happy customers, showing off their brand-new hairstyles and identities. From beauty to beach to bistro, it paves the way from beach coverup to something wearable while walking the promenade.
Textiles, Womenswear, Ethical Fashion Initiative, Women's, Streetwear, upcycling, Inclusive Design, sustainability, eco fashion, repurposing
pattern cutting, zero waste, bleach
cotton, nylon, coconut, towel, velcro
