Drawing inspiration from John Berger's insights into the objectification of women in art and advertising, the project explores themes such as the contemporary body, desire, the digital gaze and identity.

This series sets place in the post-digital glamour world of ultra-fast fashion websites. Under e

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ach of their product flows an endless sea of staged review images and selfies from the online communities. The goal is to craft the perfect image, striving for the highest ratings. This pursuit not only feeds the profit-driven industry but also influences one's self-esteem and the allure of potential rewards.

Through a series of self-portraits, i re-stage the most uploaded product review photos - selfies in bikinis, little skirts, tank tops or underwear. Through handmade experimental inkjet printing, these photos are then directly printed on the plastic packaging of the products I wear. The ink drips on the plastic and the original image, this ‘ideal’ picture is now disfigured, damaged, dripping.
It produces new pictorial, abstract and tangible visuals, in between photography and painting. The flowing and dripping ink also echoes the waste and ink from factories polluting the worlds' oceans and rivers.

At its core, the projects spotlights the role of self-image in contemporary society, embodying the figure of the young woman, caught in a dual role both consumer and the consumed. Each photograph serves as a mirror into which one gazes, reflecting the quest for self-identity and validation by playing with one’s own body, curating an image for a society constantly watching, judging, and rating.

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Type

Prints, Textiles, Flou, Ethical Fashion Initiative, photography

Methods

photography, Inkjet print

Materials

Plastic, fabric