*Outaken projects*
Art direction and DNA strategy for Typology with the baume à lèvre. The project was also made to rethink the strategy of communication around typology. In the market of "sustainable beauty product" a lot of brands are now on same level of communication. The purpose of this proposit


ion was here to also create an universe more fashionable around the brand. more artistic and pictural DNA than today.

In other words, it is not because a brand is sustainable that it should only bet its discourse on the composition of the products. We can also build a desirable creative universe around the brand, with a more dream and purpose behind the products.

Those images are only mockups.

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Editorial, Fashion, App & Web Design