Mirella Paradiso – Eyes on Talents

Head of Merchandising EMEA

Orveon Nov. 2, 2022 - Present

Paris, France

Responsible for in store design and visual merchandising tools development for the 3 brands Laura Mercier, bareMinerals, Buxom accross full EMEA region (Europe, Middle East, Travel Retail), with new in store design re launched as of fall 2023.
In close contact with Global teams, in charge of all loc

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al executions.
In a start-up environment, responsible for new merchandising team creation (4 people), set up of new ways of working and merchandising onboarding with all markets.

Interior Architecture Collaborateur

ESAM Sep. 1, 2021 - May. 6, 2023

Paris, France

Interior architecture and design knowledge, from creative concept creation, technical plans and 3D, scaled down prototype with final exams

Gucci Beauty Global Merchandising Director

Coty Inc Sep. 4, 2017 - Oct. 25, 2022

Paris, France

In charge of WW development of Permanent (new in store concept) and Temporary merchandising (fine fragrances, niche fragrance collection The Alchemist's Garden, make up) for Gucci Beauty from concept reception through guidelines and prototypes creation, deployment with all local teams, designing loca

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l adaptations, set up supervision.
Management of special projects (takeovers, TR exhibitions, pop ups etc.) from concept to installation.
Leader of a team (8 people + regular freelance), in close contact with Gucci fashion house and Coty top management.

Beauty Senior Manager

Dolce&Gabbana Apr. 1, 2008 - Aug. 30, 2017

Milan, Italy

In charge of Brand image coordination between fashion house and licensor Procter&Gamble.
Responsible for WW in store VM/design updates for every new launch (fine fragrances, niche fragrance Velvet Collection, make up and skincare).
In charge of guidelines approval, prototypes approval, supervisor of

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all local adaptation.
In charge of PR tools development for new launches (PR kits, PR release, special events tools).