Léa FILHOL
Digital project manager
Léa FILHOL
Digital project manager
Based in
Paris, France
Seniority
5 - 10 years experience
Gender
Female
Nationality
France
Resume
About
Project manager assistant Digital innovation (e commerce & instore)
Guerlain Jul. 6, 2020 - Dec. 15, 2020
Paris, France

• Participate in the development and management of digital projects including new technologies:
• Mindscent neural headset and visual interface allowing to discover the fragrance capable
of providing the most positive emotions (conv rate 15 18% / opt in rate 40 48%)
• Virtu

...

al make up: IOS app, allowing customers to try make up virtually
• E commerce fragrance consultation: helping customers find the right perfume online
• Coordinate the implementation of projects with internal teams (PR, media, training,
merchandising, CRM, e commerce...) as well as with external agencies (developers, designers…)
• Coordinating and assisting markets in the deployment of projects on an international scale
• Manage features framing, acceptance testing and products maintenance
• Measuring the performance of innovations once they have been launched and studying market trends

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See 6 more achievements
MS Digital transformation, marketing & strategy
EMLyon Business School Sep. 1, 2019 - Nov. 30, 2020
France

Specialization in digital project management
Digital transformation, marketing & strategy I Specialization in digital project management
Projects for companies: e
commerce, CRM & website UX/UI I Agile methods: SCRUM, DT

Digital Marketing Manager E commerce
Emma the sleep company Apr. 1, 2020 - Jun. 30, 2020
Frankfurt, Germany

• Develop marketing campaigns and update the website accordingly (via Magento)
• Assess project performance using analysis tools (Google Analytics, Power BI, etc.)
• Define a search engine optimisation (SEO) strategy for the French market
• Organise focus groups to redefine the communication strategy

...

on the e commerce platform
• Define a CRM / marketing automation e mailing plan and measure the results

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Bachelor in Business administration
EMLyon Business School Sep. 1, 2015 - Jul. 15, 2019
France

Specialization in luxury marketing:
digital marketing, brand management, consumer behaviour…

Project manager assistant Open innovation
LVMH Jan. 2, 2019 - Jul. 2, 2019
Paris, France

• Organising "DARE" intrapreneurship events internationally (strategy, logistics, internal communication, event planning, coordination of internal and external players, etc.)
• Support intrapreneurs' projects in Europe, Asia and America (POC, planning, pitch)
• Organise the DARE Acceleration Days and

...

Vivatech to help projects develop.
• Monitor and coordinate the budget with suppliers
• Improving the support strategy of “La Maison des Startups ” at Station F (50 international startups )

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Product manager assistant Internal brand development
Lagardère Travel Retail Jan. 2, 2018 - Jul. 2, 2018
Paris, France

• Develop and manage 7 in house catering concepts in travel retail (around 300 restaurants)
• Restructure the concept and offer of " Rustichelli & Mangione" and measure the results
• Produce and implement marketing campaigns (creation of POS...)

Sales manager assistant
E-Voyages Mar. 1, 2017 - Jul. 15, 2017
London, United Kingdom

• Create and manage tailor made offers for the French market
• Produce support tools for the sales team
• Manage the customer portfolio (500 travel agencies in France) via the CRM tool Zoho

Industry sectors

Beauty

Digital

Luxury

Technology

Software skills

Magento

Jira

google analytics

POWER BI

HTML/CSS/JS (notions)

Pack Office

Languages

French

Native language

English

Bilingual

Spanish

Professional knowledge

Types of contracts
Full Time
Personal details

UE working permit

Potentially open to relocate