Under a mandarine sky : a dream of the present, infused with the orange glow of memory.
Prada Fragrances and its agency Circo de Bakuza, were pleased to have their guests on the Amalfi Coast to discover two beautiful cities, Sorrento and Capri, the perfect place to introduce the new creation of Les
Infusions de Prada.
Infusion Mandarine joins Iris, Iris Cèdre, Fleur d’Oranger, Amande,Oeillet, Vétiver, Mimosa and Rose as the very first citrus of this iconic collection that embraces the poetry of paradox at the heart of Prada.
The inspiration for Les Infusions de Prada is to evoke memories and poetic interpretations of the scent itself. Les Infusions de Prada embrace the complex art of simplicity.
Each original fragrance begins with the same base, but is transformed by a core ingredient. Their formulas seem deceptively simple, masking the complexity of the
infusion process.
On the Amalfi coast, we invited guests to discover a doorway into modern heritage, embracing a reverence for the past, an understanding of our place in the present, and the forward-looking point of view of Prada.
Event
Strategy, PR
