My home town of Ashby de la Zouch is like a lot of English towns now, a homogenuous folly of shops. You should expect your usual suspects; Costa, Greggs, Boots, Subway, Peacocks, Tesco’s, M&S and a lot of Charity shops.

In response I created a restaurant brand that challenges eating norms and ser


ves to educate the town of their local produce, local recipes and to show that British cooking is not just Fish & Chips.

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May 2019


Graphic Design, Typography, Visual Identity & Logo, Food, Poster, App & Web Design, Branding


Health, Food & Beverage


Adobe Photoshop, Adobe Illustrator, Adobe Indesign

Next project by Aadam Cruz-Bham