The brief was to help Eitaro Sohonpo, a centenary Japanese confectionery, to reinvent one of their candy packaging for an international clientele. Originally, their packaging was made entirely from transparent rigid plastic, which produced non-essential waste and did not tell the story of the product
. Japanese people like to take inspiration from Western culture, while foreign tourists want to bring home something very Japanese. Strangely, it is as a French designer that we had to create a very Japanese packaging. We designed colored paper packaging with the technique of laser engraving, which made it possible to avoid the use of inks and reduce the environmental impact.
Prints, Packaging, Visual merchandising, Industrial design
