Salon International de la Haute Horlogerie, Geneva – Switzerland.
Design, fine-tuning and follow-up of 13 Montblanc booth windows stylishly highlighting the elegance of Montblanc watches.
The “Spirit of Racing” scenography concept is focused on Montblanc time control through his historical know-how
. Heritage, patrimony, craftmen, allow to turn every single, hundredth and thousandth second into an astonishing moment of life. The remaining parts of the area invite visitors to discover Timewalker watch, Minerva history and brand heritage. A timeline recounts the innovations and key events of Minerva linked to car racing history.
Photos Alexander Sporre
windows & scenography
