Studio Jean-Marc Gady signs its 7th year of collaboration with Montblanc, and its 4th scenography for the Salon International de la Haute Horlogerie held in Geneva. For this 29th edition of the SIHH, the studio created a 1000m2 immersive environment, paying homage to the spirit of exploration and the

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rich tradition of the Minerva manufacture with a space dedicated to the wonder and beauty of the great outdoors. Greeted by a majestic mountain reflected in a lake below, visitors are transported to a lush expanse surrounded by breathtaking views of mountains and valleys and discover the latest Montblanc's watches collections.

©Studio Jean-Marc Gady

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Scenography