Mascuclinically tested is a satirical collection and it is visually inspired by Chav subculture and collage artist Pascal Marlin’s work. The collection is based on themes such as male image, gender roles, masculinity in queer culture.
In our society masculinity is often defined by straight male cul
ture. It is not seen as an attribute for gay people because homosexuals are described to be more feminine than straight males. In a male-dominated world ‘feminine’ is seen as submissive, weak and sensitive whereas ‘masculine’ is dominant and insensitive. MASCUCLINICALLY TESTED reminds us that gender doesn’t define our personal preferences of self- expression. Dressing the “intergalactic space fantasy jocks” in bulky and hairy, hyper-masculine looks with “Christmas tree like decorations”, Juha focused on handmade knitwear and crochet pieces mixed with knitted jacquards and sportswear materials.
