The concept for the presentation of Autumn-Winter 2018-2019 was simple...’Let’s not have a presentation, but fake we are showing in all fashion capitals of the world.’ For this test of socialmedia's pros and cons the duo produced a series of short videos picturing their collection being ‘shown’ in Ne

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w York, London, Milan & Paris. Would people think it actually happened? Turns out they did.

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Type

Fashion, Branding, Social Media Campaign

Methods

Video