Collection of 80 items (clothes, leather goods, shoes, eyewear and jewelry) developed for Disney and sold at their shop on Avenue Champs Elysees in Paris.
It was a duo project, developed with Pierre-Alexis Hermet, and a kind of competition between 10 different duos. Our collection was the one select
ed to be sold on the shops.
The briefing of this project was to create a collection inspired by any villain of Disney Stories, and the strength of the collection should be the print work. There are 3 lines into Disney shops: casual, trendy and nightwear. We should create propositions for both.
Then, In spite of picking up just one villain, me and my partner decided to choose a different villain for each line. And in order to attract an older public than the one Disney already has (we wanted to rich teenagers ) we decided that each line would follow music styles.
Daily line:
villain: Cruella Devil
music style: Rock&Roll and Punk Rock
key words: Sexy pistols, Elizabeth the queen, dogs, chains, leather jaquets.
Trendy line:
villain: Ursula
music style: Hip Hop
key words: MDMC, new yorker rappers, 90's, M.I.A., water elements, sequins, glitter, technologic fabrics, baseball.
Night line:
villain; Evil Queen
Music style: Pop Music
key words: Holographic, flowers, psychedelic, goodxbad, Lana del Rey, princesses, skulls, dresses.
