I am a Brazilian-born craft practitioner who specialised in embroidery for my Bachelor’s at London College of Fashion.
My BA focused on textile design and development, which is a niche that has given me a unique vision to fashion design and textile crafts. The embroidery work I develop has a unique
approach to computer-led technology, meaning it is time and cost effective, while maintaining a profound respect for craft heritage and its aesthetic.
My experience includes fashion design for luxury and high street brands, as well as specialised textile commissions for international clients.
While assisting the head designer, I was involved in the development of collections for both brands, ÀLG (diffusion line) and À La Garçonne (main line), including collaborations with Hering, Ocean Pacific, Pakalolo, Olympikus, Hector Albertezzi and Melissa.
- Management of interns and assignment of
tasks for the team
- Coordination of timelines and logistics to make sure prototype garments arrived on time for showroom sales and marketing actions
- Fully responsible for checking technical drawings for internal and external manufacturing
- Responsible for problem-solving any glitches in the prototyping process, coordinating multi-team actions that included fabric cutters, pattern makers, seamstresses and tailors.
- Approving prototype garments for production during fittings.
- Itemising lists for the buying staff to fulfill the design team’s needs, which included weekly and monthly orders of trims and fabrics
- Occasional help to the print department to create trims (rubber patches, metal finishes and embroideries) and prints
- Coordination of backstage during shows and shootings
Design assistance in the development of all seasonal collections, focusing mostly on the women’s ready-to-wear range. Responsibilities:
- Trend research and consulting
- Drawing and filling out technical files along with selecting fabrics and trims
- Digitally making moodboards, fitting boards, co
lour palettes and internal communication for the collections
- Sending and receiving pilots to manufacturers
- Administrative tasks such as excel sheets and packing lists
- Checking and altering technical files after fittings
My position at Ellus also allowed me to assist with the styling of campaings and social media shootings (for e-commerce and events), as well as celebrities and A-listers. Examples are projects for Made in Brazil magazine and a special collborative collection with Chez Group for the World Cup 2018.
Production of the embroidered denim pieces going on sale for the brand’s AW18 collection. The job was fully realized with Irish Machine embroidery according to the specifications and detailed technical drawings provided by designers. It required extensive attention to quality control and finishes dev
eloped to an industrial standard.
Worked backstage during the festival “Fashion in Motion” at the V&A Museum. The position required the meeting of deadlines, managing resources and people while aiding stylists in preparation for the catwalk shows across the day.
Saloon 33 is an upcoming Brazilian brand catering for an edgy, fashion-led crowd in São Paulo. “Galaxy Gang” launched in 2016 and its design was fully executed by me. With an embroidery-led focus, the collection consisted of urban staples (bomber jackets, shirts and t-shirts) carefully developed to b
e both fashion aware and commercial.
Responsibilities included full creative direction, material sourcing, overseeing production and liaising with suppliers.
Hand & Lock’s concession on the shop floor at Topshop is a service that provides customized monogramming and embroidery services on demand.
Combining Hand & Lock’s 250 year expertise in crafted goods with Topshop’s wide customer appeal, it was essential to deliver outstanding products even in stress
ful situations that required excellent customer service.
Interpersonal skills were a must, along with fast thinking and multitasking several jobs at once.
Responsibilities consisted of research tasks, developing experimental and final embroidery samples by hand or machine, strong Illustrator and Photoshop work, material sourcing online and in London. Teamwork and hand embroidery expertise were particularly important during the preparations and backstag
e support of the London Fashion Week Catwalk Show. The event had an intensive schedule during its preceding weeks, requiring full commitment from all of the team.
Potentially open to relocate