WOMENSWEAR DESIGN • COLOR, RESEARCH & DESIGN • TREND & PHENOMENA RESEARCH •
My three principles
• Never stop learning - Keeping in mind the words of a 90-year old violinist I once heard: "I still practice every day, because I feel I'm making progress."
• Broad perspective - Always w
orking with creative, practical and academic point of view in mind.
• Focus - Dare to concentrate.
I am a womenswear designer working with colors, visual research and garment design. I graduated from Aalto University in Helsinki in 2011 holding three awards received during my studies.
Since my graduation I have as a freelancer designed collections for Marimekko, co-founded Pre Helsinki, collaborated over several seasons with Peclers Paris, taught at Shanghai School of Fashion and Innovation at Donghua University and consulted small start-up companies. Lately I have also been writing short, peculiar interviews of artists for the digital magazine Around Journal. In addition, I recently finalized an artistic made-to-order collection project of my own funded by a scholarship from Svenska Kulturfonden.
I started at Marimekko right after graduating by building them a completely new concept of launch wear. Due to the success of the concept I continued collaboration with them over 8 years through every season. Next to working on garment design (both jersey and woven womenswear) for their main collection I was also repeatedly asked for different tasks of conceptualizing either new product categories or renewing old ones.
I have a deep understanding of consumer behaviour as well as industrial production. I am genuinely proud of for example how successfully I fulfilled the given task to increase sales and PR-worth of the knitwear category at Marimekko.
At Peclers Paris, one of world’s leading consulting agencies in trends, style, innovation and future insights, I brought views on phenomenas, trends and colors for their research team to develop further. I learned the importance of verbal and visual storytelling, poetry of colors, preciseness of briefing and got a deeper understanding and knowledge of global phenomenas and their impact on fashion industry and fashion business.
When co-founding Pre Helsinki together with four other young women to promote Finnish fashion and help emerging fashion designers gain international contacts and business opportunities, I gained experience and knowledge about different ways for young designers to present their work, run their businesses or artistic activities and build networks. I feel that this is a very valuable skill and knowledge to hand forward to the younger generation through mentoring, tutoring and teaching.
In 2016 I was chosen to be the substitute teacher for Professor Pirjo Hirvonen at Shanghai International College of Fashion and Innovation at Donghua University in Shanghai, after which I was offered to hold my own fashion design course at SCF in 2017 and 2018. The feedback I got from both students and the dean of the school was overwhelmingly positive and very encouraging. As a tutor I feel I am both demanding and gentle equally towards everyone. I strive to help young people find their own path by developing their strengths, but also helping them work through their weaknesses so that they can become professionals without obstacles.
Potentially open to relocate