orking with creative, practical and academic point of view in mind.
• Focus - Dare to concentrate.

I am a womenswear designer working with colors, visual research and garment design. I graduated from Aalto University in Helsinki in 2011 holding three awards received during my studies.
Since my graduation I have as a freelancer designed collections for Marimekko, co-founded Pre Helsinki, collaborated over several seasons with Peclers Paris, taught at Shanghai School of Fashion and Innovation at Donghua University and consulted small start-up companies. Lately I have also been writing short, peculiar interviews of artists for the digital magazine Around Journal. In addition, I recently finalized an artistic made-to-order collection project of my own funded by a scholarship from Svenska Kulturfonden.
I started at Marimekko right after graduating by building them a completely new concept of launch wear. Due to the success of the concept I continued collaboration with them over 8 years through every season. Next to working on garment design (both jersey and woven womenswear) for their main collection I was also repeatedly asked for different tasks of conceptualizing either new product categories or renewing old ones.
I have a deep understanding of consumer behaviour as well as industrial production. I am genuinely proud of for example how successfully I fulfilled the given task to increase sales and PR-worth of the knitwear category at Marimekko.
At Peclers Paris, one of world’s leading consulting agencies in trends, style, innovation and future insights, I brought views on phenomenas, trends and colors for their research team to develop further. I learned the importance of verbal and visual storytelling, poetry of colors, preciseness of briefing and got a deeper understanding and knowledge of global phenomenas and their impact on fashion industry and fashion business.
When co-founding Pre Helsinki together with four other young women to promote Finnish fashion and help emerging fashion designers gain international contacts and business opportunities, I gained experience and knowledge about different ways for young designers to present their work, run their businesses or artistic activities and build networks. I feel that this is a very valuable skill and knowledge to hand forward to the younger generation through mentoring, tutoring and teaching.
In 2016 I was chosen to be the substitute teacher for Professor Pirjo Hirvonen at Shanghai International College of Fashion and Innovation at Donghua University in Shanghai, after which I was offered to hold my own fashion design course at SCF in 2017 and 2018. The feedback I got from both students and the dean of the school was overwhelmingly positive and very encouraging. As a tutor I feel I am both demanding and gentle equally towards everyone. I strive to help young people find their own path by developing their strengths, but also helping them work through their weaknesses so that they can become professionals without obstacles.