Paris , France
Serena Cancellier created STUDIOCANCELLIER, a leather goods and accessories creative lab, after 15 years of experience as designer and director designer of leather goods in luxury brands.
She lived and work in Milano, Venice, Paris and Florence, where she designed “it bags” for Bottega Veneta, Pra
da, Louboutin and Balmain.
STUDIOCANCELLIER design and managed leather goods collection with a design thinking approach.
The design process start from the exploration of the client's core values and “why” and finish with the realisation of the collection, composed by well finished and merchandisables products, ready for the industrialization.
From the Vision to the Products
Serena Had the chance to work for years with the AD of each company she reached, learning from them, discovering different perspective, experiencing more than thousand collections, inspiring herself each time.
She is also well trained in development, collaborating with product, sourcing and production team.
She know, and she is in love with, craft and technical skills thanks to all the Italian leather goods artisans, the designers best friends!
She formlaized a metodology in conception, planning and timing, as well as in merchandising, designing through different product categories and visual merchandising. She managed the leathregoods styling during the shooting and campaign and accessories still life pictures.
She manage all strategic levers like target, positioning, pricing, performance of the collection and communication.
In STUDIOCANCELLIER we know that every collection is a balance between many topics as: the brand identity and client’s aspirations, needs, trends, craftmanship, factories, timing, budget, communication, industrialisation and final price.
every season is a journey made of love, comprehension and challengs, is an obstacle race, and we love all that!
We think that inspiration and imagination comes from lives, creativity is the ability to transform imagination into reality.
PARIS, France
Created STUDIOCANCELLIER Paris,
Leather goods and accessories creative Lab.
The design process start from the exploration of the client's core values and finish with the realisation of the collection.
From the vision to the products.
Worked with Diego Dolcini on the shoes project “Diego Dolcini f
or Baccarat,
Designed and managed leathergoods collections for :
Kilometre Paris by Alexandra Senes
Moncler
Created her own Statement collection as a way to share her vision and methodology to inspire designers and new clients.
PARIS, France
professional practice for creative directors and creative manager
Paris, France
In charge of women's handbag collections and trend forecasting,
I was based in the Parisian headquarters frequently traveling to the Milano studio, collaborating with Mr Bertelli, Mrs Miuccia Prada and the leather goods Art Director Mrs Simonetta Ciampi.
I worked with the Milano and Terranuova d
esigners and product team.
I had one assistant junior/graphic designer based in Paris reporting directly to me, a team of five junior and graphic designers based in Italy supporting me in the collection according to my directions.
I designed with S. Ciampi and A. Tramolada the Inside bag, with S.Ciampi the Pionnier and Bibliotheque, I designed alone the Arcade, the Cahier and the Corsaire.
MILANO, Italy
Founded my own studio working as a Consulting Leather Goods Designer, with one employee, for Maliparmi, with Silvia Bisconti, and Autrechose.
I spent my time working between Italy, India, France and Vietnam.
I worked on women’s & men’s leather goods and jewelry collections with the creative director Edoardo Marziari and the art director Tomas Maier.
In Renato Corti’s Office, I was assigned to work with Giovanni Morelli designer for Marc Jacobs leather goods.
I did research for Chanel, Louis Vuitton, Rochas and Yamamoto.
Fashion and Textile Design, Final mark: 100/100 with honours
Waldorf education focus on the role of the imagination and creativity in learning, developing thinking that includes a creative as well as an analytic component.
French
Fluent
English
Professional knowledge
Italian
Native language
