Park Avenue Signature Collection - Packaging Redesign

Park Avenue's "Voyage" is the second highest-selling men's fragrance in India, targeting the ambitious, upwardly mobile South Asian man. The company wanted to update the packaging for their "Signature Collection" fragrances. The brief given was to inject a feeling of youth and excitement into the exi


sting deodorant cans to make them appeal to a younger audience of working millenials.

Inspired by the energy and the iconic skyline of the Big Apple, the new design marks a return to the original DNA of the brand Park Avenue, linking it directly with the city of its inspiration - New York. The design comes in 4 different colorways for each fragrance profile - Voyage, Neo, Explore and Alter Ego.

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Graphic Design, Packaging, Visual Identity & Logo, Branding, 3D, Retail (image)