nge with the Vice President of Design HUGO Womenswear (direct report) and the design team (product designers)
-Working closely together with HUGO Menswear to align overall concepts, design elements, the main story for campaign shootings of every season to guarantee an overall branding
-Creating color cards, developing fabrics/ embroidery ideas and designing key looks to define the main direction of the collections
-Brief and update constantly the design team during the development process
-Creating moodboards, graphic/ textile boards, design boards, shoe/ bag/ accessories boards and license partners as collection guidelines
-Inspirational research for silhouettes and fabrics at vintage markets and fairs, visiting print studios
-Guiding and coordinating external partners and freelancers in collaboration projects (print designers, jewelllery designers, artists)-
-Creating, recording and editing content for moodvideos to visualize the main moods and visual key ideas for a collection at presentations
-Developing embroidery swatches for commercial and runway collections, dealing with the supplier in India
-Participation in runway shows, campaigns, lookbook shootings: fittings, castings, supervision and guidance during fashion shows with the pattern team, stylists, production team, photographers,...
-Recruiting, managing and training junior designers, assistant designers & interns