Mayya Agayeva

Eyes on Talents member, Mayya Agayeva, is a London-based menswear designer and an alumna of the MA Menswear at the Royal College of Art. She created the eponymous fashion brand, MAYYAAGAYEVA, and presented her SS22 Collection, Burning Wonderland, during the London Fashion Week. People, inclusion, diversity and sustainability are the brand pillars. The designer perceives reality through the relationship between social norms and a postmodern dystopia based on the philosophy of sustainable design. She believes that the only sustainable garments are multifunctional garments that can be reused on different occasions. Using dead-stock and recycled clothing and materials, the label aims to provide alternatives to the current fast-fashion mentality and raise the standards in the fashion industry.