n design was via my skills in illustration. This means I can sketch both detailed full looks and technical drawings that I would present to my production team to implement. My sensitivity to and joy in color and print is, in my view, a result of my Middle Eastern heritage.

Prior to establishing my own label, I worked with a number of designers including “Maison Rabih Kayrouz”. This experience in combination with managing my own line has enabled me to develop exceptional communication skills with a wide variety of professionals across the whole supply chain; from junior
assistants to Creative Directors and in multiple languages from many cultural backgrounds (I speak fluent English, French and Arabic). I work well under pressure and can find quick and cost-effective solutions for problems without compromising the end result. The core of my design aesthetic is based on a high attention to detail and finish combined with a strong sense of balance proportion.