I am Annabelle CARY.
I have over 14 years of experience in global marketing & communication in major luxury houses (ex-LVMH, ex-L'Oréal Luxury).
In charge of developing the ladies watches business (marketing strategy, product development, line animation, communication 360) and improving global image, performances and profitability.
I am also the Global Image & Communication Coordinator of the Watch Business Unit, ensuring collaboration with t
he image & communication department based in Rome enables flawless 360 packages.
I manage & coach a team of 5 people to help achieve the ambitions of the ladies watches business.
I was in charge of conceiving & implementing the global Marketing strategy for a Designer Brands Fragrance licences portfolio (Cacharel, Guy Laroche & Paloma Picasso). I was also in charge of the global creative direction for those licenses.
During this period, Cacharel went from a 10-year decrease
in business to a +20% growth & relaunched globally.
In charge of animating the global lines, I launched the new feminine fragrance Yes I Am and also conceived several 360 communication campaigns. I also launched the Instagram @CacharelParfums & revamped the social platforms. I also contributed to improving e-commerce performances.
I managed a team of 5 project managers & transversaly 12 people from diverse partner teams (PR-Event, Communication-Digital, Retail Design & Education)
Master #204 provides a deep understanding of all marketing analysis & studies and prepares the students to become highly analytical marketing managers
I obtained the degree with Cum Laude
This Level 1 master degree delivers all the necessary tools for future marketing managers willing to work in an international environment. I graduated in Italy with a partner university from my French University (Erasmus programm)
Luxury
Watches & Jewellery
Fashion
Beauty
Hospitality
Food & Beverage
Wines & Spirits
Strategy
Marketing
Marketing analysis
Management
Product Development
team management
Negociation
Digital Marketing
Communication
Microsoft Office (Word, PowerPoint, Excel...)
français
Langue natale
anglais
Bilingue
italien
Bilingue
Mobilité géographique envisageable
Antoine PIN
Marie-Noël BARRERE
Amaury VINCLET
Emmy AOUN-GESTIN
Emmanuel GREZE
Jamel BOUTIBA
Juliette FERRET-BUI