Angie Gonzalez de Canales – Eyes on Talents

MBA COMMUNICATION & MARKETING STRATEGY

EFAP - Ecole des nouveaux métiers de la communication oct.. 1, 2018 - déc.. 31, 2019

Paris, France

360° Communication Strategy, Agile marketing & Innovation, UX, E-Commerce, Branding, International Marketing, PR, VIDEO, Webmarketing, SEO, Retailing

SWAROVSKI CGB INTEGRATED COMMUNICATION MANAGER

SWAROVSKI sept.. 7, 2015 - sept.. 30, 2019

Paris, France

Helped develop the seasonal creative campaigns within the global marketing team, produced ATL & BTL package for both online and offline channels ensuring consistency in the roll out of the communication tools across Touch Points.

Agency management and relationship building from briefing, creative co

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ncept, approval and toolbox development
Leading activation of digital assets & editorial content for swarovski.com branded pages and Social media. (CTR +40% Swarovski.com « Branded sections + 15% Conversion rate pour « FB Canvas »)
Developing and implementing branding guidelines for BTL tools Managing samples with internal departments and external agencies for seasonal shooting
Leading communication within the Marcom team and the internal stakeholders
Responsible for toolbox readiness meeting and follow up of deliverables.

COMMUNICATION PROJECT MANAGER

SWAROVSKI jan.. 14, 2014 - août. 31, 2015

Paris, France

Maintained responsibility for leading the communication within the Creative Division and support the DC & EVP Communication in her role, ensuring a 360° collaboration across BUs and the internal stakeholders.

Improving and implementing internal communication processes & guidelines
BTL Projects Coo

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rdination including shootings, videos, Magazine, DC’s Blog Wink
Planning & Organization of internal & external events, team buildings, Fashion Week, brand events (+ de 1 000 pers) "Happy Sparkle” & the "SCS Members visit to Paris" (500 pers)

SWAROVSKI Crystal Society Members visit to Paris

SWAROVSKI 2015 - 2015

Paris, France

Plan & Organized the SCS Visit to Paris and the creative studios

SHOW ROOM MANAGER & CATWALK COORDINATOR

ARMANI PRIVE nov.. 3, 2012 - oct.. 27, 2013

Paris, France

Managed the administrative & operational day to day activities of the Haute Couture Show room ensuring a 360°collaboration across the GA retail stores worldwide and the HQ in Milan.

Planning and coordinating Fashion Shows at a strategic & operational level
PR coordination & Customer Relation manage

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ment involving a top international range of clients & VIPs
Improving the UX and attracting new leads
Direct sales to customer and After sales customer management

Head of Sales & Business Development

Chic Office oct.. 2009 - sept.. 2012

France

Marketing Communications Manager

ChoYou juin. 2008 - juin. 2009

France