et/communication/pricing mix
• Along with C-level and Artistic Director co-developed the brand's equity
• Overall product/brand image consistency: balancing the collection (by weight of universes, families, categories, quality level, fits and price strategy)
• Ambitious product update and ensuring its implementation
• Analysis of collection performance and monitoring of sales in order to continuously optimize, guide or adjust actions in the short and medium term
• Merchandising Visual team management to optimize product focus in stores
• Defined the sourcing strategy with Sourcing/Production teams
• Competitive strategic watch

Marketing/ Communication
• Defined the Marketing strategy through all media operated by the brand
• Implementation of initiatives and promotions around product events

Management
• Management of Product, Style and Visual Merchandising teams
• Transmission of brand culture and product guidelines
• Coordinated teams across departments for a perfect brand consistency

Budget
• Defined business plan, budget, overhead
• Ensure that revenue/margin targets are met by defining price strategy, product positioning in each category

n and the product development teams in Paris, Italy and Beirut
• Defined themes, silhouettes, ranges, materials, embroidery, prints,
accessories
• Iconographic research and mood-board validation
• Material selection (Première Vision, Linea Pelle, sourcing trips)
• Validation of sketches and correction of technical drawings
• Responsible for fittings up to industrialization
• Material allocations Product Development Director:
• Defined sourcing strategy
• Selected suppliers’ network in partnership with Legal and Production
• proper collection planning and execution in order to maximize expected performance
• Prototyping follow-up both internally (style / fit) and with factories (quality of execution / technical follow-up / design to cost)
• Budget of sampling and prototyping
• Validated launch sheets ahead of invoicing/ check technical files
• Supervised the costing process (industrial cost/price/margins/MoQ)
• Validated the selling tools (sales book, training guides)

Collection Merchandising
• Supported development of the business and granted overall consistency of the product offer and brand integrity
• Defined brand and product strategy
• Seasonal time and action schedule via key milestones: sketching, product committees, geo-pricing, showrooms, delivery timing, display rotation, marketing and communication activities
• Collection plans: concepts, positionings, client targets, life cycles, size and depth of the offer, collection architecture, prices, margins, budgets, purchasing plans etc.…
• Strategic watch (competition, studies, conferences, innovation)
• Co-animated marketing, communication and VM actions
• Licensing management (eyewear, perfumes)

Sales Merchandising
• Performance analysis and KPIs (sales, ST%, stock, transfers)
• OTB definition
• Store assortment plans
• Carry-over policy
• Clusterization (by offer, by store)
• Material pre-orders to align with sales forecast
• Delivery Windows / Drops schedule
• Staff training
• CRM project in collaboration with IT and Retail

Product Strategy
• 3-year product strategic plan
• Various presentations: budget, revised, executive committee, one-off studies
• Sales, margin and stock level analyses
• 'Girl of Now' initiative