Isabelle Bernier – Eyes on Talents

Head of Brand Marketing and Communication

Triumph août. 15, 2020 - Présent

zürich, Suisse

• Lead a team of 80 managers & experts located in various locations to develop, implement & orchestrate holistic & engaging marketing plans across EMEA with strong & engaging storytelling for each brand.
• Own & manage a marketing budget of approx. 60 M€ across Europe to deliver expected net sales g

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rowth along with strong brand awareness & consideration in the entire omnichannel environment: Ecom, E.tailers, Wholesale & Retail.
• Steer the digital paid media campaigns via an internal digital team reporting directly to me (25M€ budget).
• Lead the influencer strategy (Budget of 20M€) including out of the box activation plans through them.
• Enlarge the community of Triumph/Sloggi followers through engaging social media interactions & content (paid & organic).
• Develop all the necessary VM materials for retail & wholesale to create a strong in-store impact while ensuring to create a consistent 360° approach in the consumer journey.
• Pilot the CRM strategy to create exciting benefits & experiences to grow memberships community & frequency of their visits.
• Relaunch of Triumph.com E-Commerce platform to create a much stronger desirability and increase site visits.

Global Marketing Direc teur Bijoux

Swarovski mai. 1, 2016 - juil.. 1, 2019

zurich, Suisse

• Establish & implement product roadmaps for each product line (Timeless, Fashion, Evergreen) to ensure sustainable growth for jewelry globally
• Collaborate with design teams to release unique & distinctive jewellery concepts (Valentine’s Day,
Mother’s Day, Christmas) which will excite the consumer

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s while reaching the financials targets
• Translate the product concepts into relevant consumer centric storytelling which will enable the advertising agency to develop a 360° tool box (ATL, BTL, Digital)
• Steer market research to continuously advance the organization’s knowledge of the consumer, market & competition (test stores, on-line / off-line consumer validation, etc.)
• Management of key go-to-market interfaces: establishing seasonal purchase quantities and value-based pricing direction
• Empower, coach & lead the product department consisting of a team of 10 Marketing experts

Leading Digital Marketing Strategy

INSEAD mai. 10, 2019 - mai. 17, 2019

Fontainebleau, France

Understand the digital disruptions which affects the companies and their brands. Get familiar with novel tools to successfully lead a digital transformation. Elaborate how compagnies can optimize their consumer experience by leveraging digital technologies and trends. Identified key digital levers to

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create value through digital/ social.

APAC Marketing Director, Fashion Jewellery

Swarovski juin. 1, 2014 - avr.. 1, 2016

Hong Kong, Hong-Kong

• Lead of the regional China collection (100 products) which generated an average growth of +15% p.a.
• Evolve the regional "Product to Market" process to increase its efficiency and quality of deliverables

APAC REgional Marketing Operations Manager

Swarovski août. 1, 2012 - mai. 1, 2014

Hong Kong, Hong-Kong

• Reboot and finetune the local loyalty program & develop CRM activities for the portfolio
• Optimize the consumer retail calendar across all markets (China, Taiwan, Honk Kong & Macau)
• Improve the assortment planning for our POP’s to increase sales between the key consumptions’ periods

Europe North Regional Marketing Operations Manager

Swarovski juin. 1, 2010 - août. 1, 2012

London

• Lead the development of the regional marketing plan for Europe North
• Manage 5 local Marketing Operation Managers (Germany, UK, Austria, Benelux, Switzerland)
• Align the marketing mix & budgets based on needs and strategies with the central marketing department

Global Head of Marketing Communication

Swarovski jan.. 1, 2009 - mai. 1, 2010

zurich, Suisse

• Develop a 360 ° tool box of key initiatives (ATL & BTL) for watches, jewelry and décor objects
• Market requirement deep-dives to develop communication tools fitting for a global audience

Global Head of Marketing Fashion Jewelry

Swarovski juil.. 1, 2005 - déc.. 1, 2008

zurich, Suisse

• Marketing lead of the re-design the product introduction setup where company moved to a seasonal introduction framework based on a stage-gate-model (achieved a lead time reduction of 3-6 months)
• Strengthened product margins & led marketing team through a period of significant expansions (>10% CAG

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R)

Assistant Brand Manager Fine Fragrance, Skin Care & Make-up

Procter & Gamble jan.. 1, 2000 - déc.. 1, 2004

Geneva, Suisse

GLOBAL ASSISTANT BRAND MANAGER – FINE FRAGRANCE
• Development of the brand equity for the re-launch of the Yohji Yamamoto fragrance brand
• Elaboration of the concept & the global design for two fragrance initiatives (female & male)
• Collaboration with Mr. Yamamoto and his Fashion House to align th

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e product proposition
• Realisation and qualification of the print and TV campaign to communicate the product story

GLOBAL ASSISTANT BRAND MANAGER – SKIN CARE FACE & BODY
• Responsible for the ongoing Olay ‘Total Effects’ business, anti-ageing range
• Development and qualification of TV copy for each European market: brief the advertising agency, storyboard evaluation, validation of the support required for the film production

GLOBAL ASSISTANT BRAND MANAGER – MAKE-UP FACE SEGMENT
• In depth review of the 2001 brand results across Europe and strategic recommendation for 2002
• Design and launch of an anti-ageing foundation `Hypersmooth Make-up’
• Creation of in-store theatre, TV copy, magazine sampling
• Development of the 5 years business plan and project profitability

Diplôme d'Ecole de Commerce - Commerce International

ESC Poitiers juin. 30, 1997 - sept.. 1, 1994

Poitiers, France

Three years of studying Marketing and Business with an option of Commerce International where I study and achieved internships in many locations: Sydney, Madrid, Osnabrück and Copenhagen.