d to five essential lines which represent the five Main Values of the brand:
Creative: attention to detail, study, work, development and talent. We don’t talk about shoes – we talk about
fulfilled ideas. We don’t talk about production – we talk about paths. From design to creation, time passes. Time to
generate value and quality. Time to select unmistakable details. And time to reach the essence.
Timeless: Beauty, pure beauty, is timeless. The past does not exist, only what is happening now. Creations that exist
in three dimensions banish what is flat and dull, in an uncommon space between experimentation and certainty.
Powerful: direct creations, whose mere presence is an instantaneous and precise expression. Hand craftsmanship,
strong colors and sharp lines abound.
Pretentious: not at all easy, indeed complex throughout the line. Common miracles are of no consequence, we offer
concentrated energy for women of character who are looking for an object that humors them, that emphazises them
that prolongs them. We offer nothing that is linear.
Luxurious: what is on offer is the pleasure of feeling that a precious object is your own.

The design concept is focused on the femininity inspired by the contamination from all of Daniele’s professional
experiences and his sensitivity in dressing women: modern in volumes, meticulous in proportions and details,
handcrafted in working methods.
One of the signatures of the brand which has immediately become recognizable are the leather bands with exposed
stitching that endow the brand with an allure of sophisticated craftsmanship.
In July 2009 Daniele Michetti won the WHO IS ON NEXT contest organized by VOGUE and ALTAMODAROMA for the
best accessories designer. The recognition and acknowledgement received from buyers and press, from the
president of the Chamber of Fashion and by Sozzani, who were on the jury, confer credibility and renown on an
emerging name that is getting more and more visibility in important windows that feature in his customer list.
The strategy is clear: a brand, Daniele Michetti, that has the presumption to combine elements of style, tradition,
quality and experimentation all directed towards the creation of collections that are an assortment of unique pieces.

Daniele Michetti