Lucía Wegier
Fashion Stylist and Art Director
Lucía Wegier
Fashion Stylist and Art Director
Based in
Paris, France
5 - 10 years experience
27 years old

Lucía Wegier is an Argentinian art director, fashion stylist and journalist, based in Paris, with over seven years of experience in the fashion industry.

During the years she has been living in Paris, Lucía developed a versatile freelance career that includes styling for Louis Vuitton's e-commerce


and Caroline de Maigret, alongside contributions to top editorial publications such as L'Officiel Paris - where she worked for a year - Vogue Greece, Madame Figaro France and Vanity Fair Spain.

As L'Officiel Argentina's correspondent, Lucía has developed extensive expertise in luxury fashion, specializing in communicating stories on video and creating content for social media as well as writing for the magazine. She also obtained experience in PR, communication and production.

She founded a digital magazine with a focus on fashion, beauty and culture, with diffusion on YouTube, Instagram and TikTok. This experience allowed her to understand the process of creating a media from the start.

Lucía holds a Bachelor in Fashion Styling & Creative Direction from Istituto Marangoni. Fast-learning and detail-oriented, she thrives in fast-paced environments and has a strong eye for aesthetics and branding. Her storytelling abilities bring fashion narratives to life, creating visuals or writing on paper, digital or social media.

She’s interested in Arts and Photography.

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Fashion Stylist for E-Commerce
Louis Vuitton Dec. 1, 2022 - Present
Paris, France

“On Model” womenswear and menswear production: leathergoods and accessories product preparation and shooting on photo and video set, following brand guidelines. Training of new employees.

See 1 more achievement
Fashion Journalist correspondent & Social Media
L'Officiel Argentina Jan. 15, 2021 - Present
Paris, France

- Creation of visual content (photos and videos) for the magazine's social media (Instagram, TikTok).

- Coverage of fashion shows and presentations (Chanel, Hermès, Louis Vuitton, Dior, Cartier,...) during 
Paris Fashion Week (Ready-to-wear, Haute Couture, Menswear, High Jewelry).

- Writing press a


rticles, interviews, show reviews for the print and digital (fashion, art, beauty and lifestyle).

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Content Creator on TikTok
Freelance Feb. 26, 2020 - Present
Paris, France

My account @luciawegier has more than 16k followers and 660k likes.

Art Director consultant for fashion brands
Freelance Jan. 1, 2020 - Present
Paris, France

Creation of advertising campaigns, social media, brand image.

Fashion Stylist for Editorial and Celebrities
Freelance Jan. 1, 2018 - Present
Paris, France

Caroline de Maigret, L’Officiel Paris, Vogue Japan & Greece, Madame Figaro, Vanity Fair Spain.
Editorials, fashion portraits, preparation of looks, shopping requests, moodboards.

See 5 more achievements
Co-founder of “La Gazette”: fashion, beauty and culture magazine
La Gazette Feb. 27, 2020 - Apr. 1, 2021
Paris, France

- Concept, creation, creative direction of the magazine. Production, editing and publishing of audiovisual content for fashion, beauty and luxury brands: Louis Vuitton, Dior, Chanel, Guerlain, Balmain, Fondation Azzedine Alaïa

- Commercial management: creation of the media kit, follow-up of press re


lations and commercial proposals

- Digital strategy on Youtube and TikTok: audience targeting, advertising, SEO, community management

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Personal Assistant and Content Creation for Caroline de Maigret
Freelance Feb. 27, 2017 - Jan. 27, 2020
Paris, France
Fashion Editor-in-Chief Assistant
L'Officiel Paris Jan. 3, 2019 - Nov. 3, 2019
Paris, France

Fashion editorials and lifestyle series, shopping requests, development of relations with press agents, organization of editors' schedules. Assistance to the magazine's fashion department.

Editor-in-Chief Assistant
Jalouse Jan. 2, 2019 - Nov. 3, 2019
Paris, France

Fashion editorials and lifestyle series, shopping requests, development of relations with press agents, organization of editors' schedules. Assistance to the magazine's fashion department.

Production Assistant
Art Partner Aug. 1, 2018 - Nov. 1, 2018
Paris, France

Assistance to producers in the organization of fashion shoots and artists' trips, negotiation with production suppliers, creation of artists' portfolios, benchmarks, archive organization.

Fashion Styling and Creative Direction Bachelor
Istituto Marangoni Sep. 1, 2015 - Sep. 1, 2018
Paris, France
See 3 more achievements
Merchandising Responsable
Christian Dior Couture Jan. 20, 2017 - Oct. 10, 2017
Paris, France

Showroom presentation of accessories and ready-to-wear for the Pre-fall 17 and Autumn Winter 17/18.

Assistant to Sofía Sanchez de Betak
Freelance Jan. 16, 2017 - Mar. 1, 2017
Paris, France

Coordination of Chufy's showroom and organization of the collection.

Sales advisor
Hermès Jun. 1, 2016 - Sep. 13, 2016
Paris, France

Faubourg Saint Honoré (flagship store). Training in luxury goods sales in accordance with the house’s values.

Industry sectors









Art direction

Fashion Styling

Fashion Journalism

Content creation

Social Media

Digital Communication

PR & Communication


Fast learner

Used to work remotely

Attention to detail and quality



Software skills

Adobe Photoshop

Adobe InDesign

Adobe Lightroom

Adobe Premiere Pro

Adobe Illustrator



Microsoft Office (Word, PowerPoint, Excel...)



Native language





Types of contracts
Freelance / Missions
Full Time
Part time
Personal details

UE working permit

Potentially open to relocate

Professional references

Ana Torrejon

Timeless Dance - Chanel

Lucía Wegier's review and analysis on Chanel's Haute Couture show, featured in the print and digital magazine.

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Rendez-Vous Littéraires de Chanel

Lucía Wegier's coverage in L'Officiel Argentina of "Rendez-Vous Littéraires de Chanel", the litterature meeting of the French house.

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Beauty in Plenitude - Chanel

Lucía Wegier's interview to Nathalie Volpe who unveils Chanel's new challenges. The impact of active ingredients on skin wellness.

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Koenraad Dedobbeleer en La Verrière de Hermès

Writing of the article about the Hermès exhibition at La Verrière, its art space in Brussels.

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Five minutes with Nana Kotmasu after Chanel Show

Interview with Nana Kotmasu after Chanel Show.

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They Are Wearing: Paris Haute Couture Week Spring 2020

Lucía Wegier's Dior look featured in WWD for Haute Couture Week Spring 2020.

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