Clémence de Castelbajac
Visual merchandising consultant
Clémence de Castelbajac
Visual merchandising consultant
Based in
Bruxelles, Belgium
Seniority
More than 10 years experience
Age
41 years old
Gender
Female
Nationality
France
Resume
About
Visual merchandising consultant - freelance
statement Paris Oct. 2023 - Present
paris, France

- Creation of new props kits for wholesale POS

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Visual merchandising consultant - freelance
Belmond Hotels Mar. 2022 - Present
Bruxelles, Belgium

- Visual merchandising consultant for multi-brands boutiques inside Properties
RTW, shoes, Accessories , jewelry, Lifestyle
- In charge of suppliers, props, mannequins sourcing
- Creation of generic VM guidelines

Visual merchandising consultant - freelance
PROSPER brussels Oct. 2021 - Present
Bruxelles, Belgium

- Creation of the concept for a new Watches and Jewelry distribution company .
- 3 multi-brand boutiques (2 watches, 1 jewelry) opening in 2022 in Brussels
- Selection of brands, products merchandising
- VM Guidelines and props orders.

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HRD Antwerp - Certified diamond grader
HRD Antwerp Jan. 2021 - Jan. 2021
Anvers, Belgium

Diamond grading and identification course programme

Senior Regional Visual Merchandiser Middle East /Africa/ India
Parfums Christian Dior Orient Oct. 2017 - Jul. 2020
Dubai, United Arab Emirates

- 866 POS including 24 boutiques.
- Managing 1junior VM, 1 intern, 13 local VM and agents on the VM guidelines and the Dior standards
- Adaptation and application of Central guidelines according to the Region constraints and needs.
- VM strategy on counters and Boutiques openings (plans validations,

...

VM recommendations, POSM production, follow up on all process until opening of the POS)
- Development of a training module for the local VM, area managers and agents
- Developing new VM concepts to highlight the Brand in retailers
- Managing creative agencies on specific regional projects
- VM budget management for Capex and local projects

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Senior Visual Merchandiser Fine Jewelry & Watches for Paris, Europe and Middle East
Christian Dior Couture Jun. 2010 - Feb. 2015
paris, France

- Develop VM strategies and solutions according to each boutique’s and market’s problematic in Paris, Europe and Middle East.
- Visual Merchandiser for Parisian boutiques. In charge of 8 boutiques: Av. Montaigne, Rue Royale, 3 department stores, 3 boutiques in Roissy Airport)
- Follow up of the VM g

...

uidelines in all boutiques in Europe and Middle East (indirect management of the 10 regional VM managers, feedback, recommendations)
- Managing 1 intern
- Brainstorming for windows concept with the designers, follow up of décor production, set up of windows and selection of products for Paris’ boutiques
- Coordinate windows decors for Europe and Middle East (from creation to lay-out, production, ordering of decor elements and the set up)
- Project manager for new boutiques’ opening (follow up of the plans with the architecture service, props orders, set up of the display, VM training of sales team)
- Event Project manager for Europe and Middle East : concept development according to each boutique, creation of VM guidelines for the event. Coordination with the product managers, buyers, retail division and Visual manager of each market)
- Retail and Image Event Project coordinator in Paris: Biennale des Antiquaires, Press presentation, In-store events (from concept to set-up)

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Menswear Up-front Merchandiser
GALERIES LAFAYETTE Sep. 2009 - Jun. 2010
paris, France

- Creation of VM guidelines for in-store Visual merchandisers: implantation, zoning, colors
- Development of merchandising concepts (cashmere boutique, white shirts boutique)
- Meeting for the collection validations, followed by the collection implantation in-store (choosing color- ass

...

ortments, products range)
- Event coordinator for the presentation of the collections (scenography concept, set up)

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Junior Visual Merchandiser
Chanel Jan. 2008 - Dec. 2008
paris, France

- Windows set up in partnership with the VM manager
- Products weekly rotations in 4 boutiques (Galeries Lafayette, Bon Marché, Printemps,
Franck&Fils)
- Selection of the concepts and styles for exterior windows and inside boutiques mannequins.
- Set -up of special events (sales show room, Press Pre

...

sentation)

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Assistant Visual Merchandiser
Christian Dior uk Sep. 2006 - Dec. 2007
London, United Kingdom

- Visual merchandiser for London POS and UK market
- Application of the Head office VM guidelines and adaptation to UK market
- Follow up of windows decor production (selection of materials, lay out)
- Look selection for windows mannequins
- Windows set up
- Trunk-shows organization (scenography, d

...

ecor production, budget management)

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Assistant Fashion editor
VOGUE MAGAZINE – CONDENAST PUBLICATIONS - Paris Jan. 2006 - Jun. 2006
Paris, France

- Monthly briefing with the Editor in Chief to choose fashion subjects
- Looks selection and Press shoppings Management
- Day to day communication with the press officers for the looks selection
- Assistantship on the fashion shoots

BTS communication des entreprises
ESARC - Toulouse (France) Sep. 2001 - Jun. 2003
Toulouse, France
Industry sectors

Fashion

Watches & Jewellery

Beauty

Luxury

Skills

Visual Merchandising

Communication

Software skills

Microsoft Office (Word, PowerPoint, Excel...)

Adobe Photoshop

Languages

French

Native language

English

Fluent

Types of contracts
Freelance / Missions