Sara Chammas (1996) a Lebanese Art Director based in Milano.
After majoring in Graphic Design at the leading design program in the MENA region at the American University of Beirut, Sara started started her career in fashion working for two of the top Fashion Luxury firms in the Middle East, Elie Sa
ab and Zuhair Murad.
She began her journey as a videographer and gradually veered into PR and communication. By 2020, she became the right hand of the head of Communication and worked closely with the creative director on various projects including the development of Zuhair Murad’s first book with Assouline Publishing.
After multiple Paris Fashion Weeks, photoshoots and working alongside fashion connoisseurs, she realised her passion lied more in the visual side of the industry.
In 2020, Sara ended her journey at Zuhair Murad and moved to Milan to pursue her masters in Fashion Styling, Photography and Film at Istituto Marangoni.
Managed all Zuhair Murad social media platforms: Instagram 6M followers, Youtube, Facebook & brand website
Coordinated and liaised with worldwide brand connections, PR (Karla Otto & ITB Worldwide), celebrities, magazines & stylists
Significant involvment in the execution of Zuhair Murad’s first fashi
on book with Assouline
Planned and co-managed brand photoshoots and fashion films (Collaborated with the photographers, make-up artists, producers & hair stylists)
Planned and co-managed brand fashion shows for Paris Fashion Week
Liaised & collaborated with brand creative director and internal teams (design team, ateliers, sales, accounting) on various projects
Attended fashion shows and shoots to ensure a smooth process
Produced, shot and edited content for social media: show teasers, behind-the-scenes, recaps, making-of & holidays content
Modernized brand-indentity: Redesigned logo & changed font
Assisted in image selection and editing of photoshoots by liaising with the creative director, photographers and film makers
Managed the worldwide sample stock using Fashion GPS
Assisted with day-to-day technical design solutions
Designed layouts for collection lookbooks & campaigns
Worked on in-house and out-of-company presentations
Kept track of brand performance through internal digital reports and press books
Styled the Zuhair Murad window display and HQ entrance
PR & Communication
Adobe Premiere Pro
UE working permit