Elinor Avni
Creative Director/ Head of design/Artist
Elinor Avni
Creative Director/ Head of design/Artist
Creation year
2000
About

Elinor Avni creative director ame.jewelry and noritamy.com

Creativity is the beating heart of Elinor Avni’s life. You can see it in the jewelry she designs and in the way she dresses (think elegant vintage finds mixed with sneakers, sportswear and well-cut tailoring). As for the modern way to wear d

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iamonds? Âme’s creative director knows a thing or two about what women want.

Growing up in New York City, her urban upbringing remains a huge influence on her design perspective. Inspired by art and architecture, travel and, of course, women, it seems only natural she would become a jewelry designer. After being awarded a degree in interior design, Elinor’s career began in architecture, until she quit 9 years later to work on her other passion – designing jewelry and accessories. Establishing her own jewelry line, Avni collaborated with her greatest source of inspiration the sculptor, painter and highly-skilled maker of classic jewelry otherwise known as her mother. Raised by an artist, like we said, creativity is in her soul.
A respectful spectator of the ever-evolving world of fashion, Avni’s design philosophy feels like a reflection of society that looks to the runway not for straight-forward inspiration, but for a myriad of cultural references. Fashion taps into the zeitgeist of what women want, and a season of runway shows can be like holding a mirror up to the world. Nothing like the slavish trends that go in and out with the weather, Avni’s collection for Âme is meant to be worn for years. A collection of modern-day heirlooms, Âme is designed to be added to, kept, but always worn. And speaking of being worn, when it comes to diamonds, Avni is a firm believer diamonds shouldn’t be kept for best and doesn’t distinguish between day clothes or eveningwear. ‘The special thing Âme gives to style-aware woman is the freedom of self-expression’, says Avni. Wear what you want, when you want, how you want (permission to wear diamonds at breakfast granted!)

‘Art, architecture and music play a big role in my life, but when I think of soul I think of the word ‘essence’ and an uncontrollable urge to do something in a certain way’. A design purist without being puritanical, Avni’s collection for Âme is soulful, collectable, and, a lot like her, a welcome breath of fresh air. Diamonds really are forever.

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Head of design
OAK AND LUNA Aug. 11, 2022 - Present

Working with designers to establish brand identity.
Designing collections for the brand.

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Creative Director
ame.jewelry 2017 - Present
Los Angles and New York, United States

Ame diamond jewelry.
A collection om modern day heirlooms
Celebrate your independence. Wear the pieces you love.Wear them everyday.Wear them with soul

Creative Director/ Owner
Noritamy jewelry 2000 - Present
Tel-Aviv, Israel

Noritamy jewelry and leather goods. Reflecting the fascinating encounter of art architecture and fashion. Noritamy just launched a 14K gold and diamond body jewelry collection

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Designer-owner
Avni - interior design. May. 1, 2000 - May. 1, 2007

during my 4th year of studies i opened an independent studio and designed commercial and residential spaces. Working intensively for 8 years i was always drawn to the jewelry and accessories world and decided to pursue it.

B.design interior
Design academy college of Design May. 1, 1996 - Jun. 1, 2000

4 years of intensive studies of art architecture sculpting sketching. I then stayed for 2 semesters to work with students- guiding them along side their professor , with their design projects.

Industry sectors

Fashion

Luxury

Skills

Head of Design

Creative Director

Fashion Designer

Languages

English

Fluent

English

Fluent

Hebrew

Native language

Hebrew

Native language

Types of contracts
Freelance / Missions
Part time
In house / Interim management
Collaboration
Âme Jewelry Opens L.A. Flagship to Showcase Lab-Grown Diamond Designs

Âme Jewelry Opens L.A. Flagship to Showcase Lab-Grown Diamond Designs

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Zendaya and Jennifer Lopez Do the Extreme Party Dress Two Different Ways

Zendaya attending Ame pre launch party in LA

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Middle Eastern designers break boundaries

A review of a new generation of designers from the Middle East that are finding fame in the world's fashion capitals. Noritamy being one of them.

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