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Annabelle Cary
Marketing & Communication Director
Annabelle Cary
Marketing & Communication Director
Based in
Paris , France
Seniority
More than 10 years experience
Age
40 years old
Gender
Female
Nationality
France
Resume
Show
About

I am Annabelle CARY.

I have over 14 years of experience in global marketing & communication in major luxury houses (ex-LVMH, ex-L'Oréal Luxury).

Full Bio
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International Brand Director
Rémy Martin Sep. 2022 - May. 2023
France

In charge of defining the global strategy for the high-end cognac category and overseeing the Asia and Global Travel retail zone.
I was overlooking product innovations with specific high-end initiatives (out 2025). I was also in charge of major artistic collaborations (out 23, 24 and 25).
Managing a

...

multicultural teams of 3 people.

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Marketing Manager - Ladies Watches
Bvlgari Sep. 2019 - May. 2021
Neuchâtel , Switzerland

In charge of developing the ladies watches business (marketing strategy, product development, line animation, communication 360) and improving global image, performances and profitability.
I am also the Global Image & Communication Coordinator of the Watch Business Unit, ensuring collaboration with t

...

he image & communication department based in Rome enables flawless 360 packages.
I manage & coach a team of 5 people to help achieve the ambitions of the ladies watches business.

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Axis Marketing Director Fragrances
L'Oréal Luxe International - Designer Brands Fragrances Jan. 1, 2014 - Apr. 1, 2019
Levallois-Perret, France

I was in charge of conceiving & implementing the global Marketing strategy for a Designer Brands Fragrance licences portfolio (Cacharel, Guy Laroche & Paloma Picasso). I was also in charge of the global creative direction for those licenses.

During this period, Cacharel went from a 10-year decrease

...

in business to a +20% growth & relaunched globally.
In charge of animating the global lines, I launched the new feminine fragrance Yes I Am and also conceived several 360 communication campaigns. I also launched the Instagram @CacharelParfums & revamped the social platforms. I also contributed to improving e-commerce performances.
I managed a team of 5 project managers & transversaly 12 people from diverse partner teams (PR-Event, Communication-Digital, Retail Design & Education)

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Senior Product Manager Make Up
L'Oréal Luxe - Lancôme International Oct. 1, 2012 - Jan. 1, 2014
Levallois-Perret, France

I was in charge of conceiving the 3-year marketing plans
& strategy for the Lips, Nails & Looks categories.
I coordinated the product developments & 360 support packages of 4 make up looks & a major revamp of L'Absolu Rouge lipstick.
During this period I managed 1 assistant product manager.

Master Degree Level 2 - Marketing Studies
UNIVERSITÉ PARIS - DAUPHINE Oct. 2007 - Dec. 2008
Paris, France

Master #204 provides a deep understanding of all marketing analysis & studies and prepares the students to become highly analytical marketing managers
I obtained the degree with Cum Laude

Maîtrise / Laurea Marketing & Strategy
Facoltà d’Economia di Torino Sep. 1, 2004 - Jun. 1, 2005
Turin - Torino, Italy

This Level 1 master degree delivers all the necessary tools for future marketing managers willing to work in an international environment. I graduated in Italy with a partner university from my French University (Erasmus programm)

Industry sectors

Luxury

Watches & Jewellery

Fashion

Beauty

Hospitality

Food & Beverage

Wines & Spirits

Skills

Strategy

Marketing

Marketing analysis

Management

Product Development

team management

Negociation

Digital Marketing

Communication

Software skills

Microsoft Office (Word, PowerPoint, Excel...)

Languages

French

Native language

English

Bilingual

Italian

Bilingual

Types of contracts
Full Time
Personal details

Potentially open to relocate

Professional references

Antoine PIN

Marie-Noël BARRERE

Amaury VINCLET

Emmy AOUN-GESTIN

Emmanuel GREZE

Jamel BOUTIBA

Juliette FERRET-BUI

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