Angie Gonzalez de Canales
Integrated communication Manager
Angie Gonzalez de Canales
Integrated communication Manager
Based in
Paris, France
Seniority
More than 10 years experience
Gender
Female
Resume
About

Confirmed project manager with over 10 years of experience within the Communication & Marketing field reinforced by a newly acquired MBA in Communication & Marking strategy. A reliable professional with demonstrated leadership strengths and proven ability to manage multiple responsibilities in a fast

...

-paced environment with critical deadlines. Proven track record of developing and project managing 360 Global marketing strategies and campaigns across brand, wholesale, retail and third-party partnerships both online and offline resulting in increased brand awareness and ROI.

SOFT SKILLS:
INTUITIVE
CREATIVE: « OUT OF THE BOX MIND SET »
EMPATHETIC
RIGOR AND AUTONOMY
TEAM PLAYER
SOLUTION ORIENTATED

Read more
MBA COMMUNICATION & MARKETING STRATEGY
EFAP - Ecole des nouveaux métiers de la communication Oct. 1, 2018 - Dec. 31, 2019
Paris, France

360° Communication Strategy, Agile marketing & Innovation, UX, E-Commerce, Branding, International Marketing, PR, VIDEO, Webmarketing, SEO, Retailing

SWAROVSKI CGB INTEGRATED COMMUNICATION MANAGER
SWAROVSKI Sep. 7, 2015 - Sep. 30, 2019
Paris, France

Helped develop the seasonal creative campaigns within the global marketing team, produced ATL & BTL package for both online and offline channels ensuring consistency in the roll out of the communication tools across Touch Points.

Agency management and relationship building from briefing, creative co

...

ncept, approval and toolbox development
Leading activation of digital assets & editorial content for swarovski.com branded pages and Social media. (CTR +40% Swarovski.com « Branded sections + 15% Conversion rate pour « FB Canvas »)
Developing and implementing branding guidelines for BTL tools Managing samples with internal departments and external agencies for seasonal shooting
Leading communication within the Marcom team and the internal stakeholders
Responsible for toolbox readiness meeting and follow up of deliverables.

Read more
See 5 more achievements
COMMUNICATION PROJECT MANAGER
SWAROVSKI Jan. 14, 2014 - Aug. 31, 2015
Paris, France

Maintained responsibility for leading the communication within the Creative Division and support the DC & EVP Communication in her role, ensuring a 360° collaboration across BUs and the internal stakeholders.

Improving and implementing internal communication processes & guidelines
BTL Projects Coo

...

rdination including shootings, videos, Magazine, DC’s Blog Wink
Planning & Organization of internal & external events, team buildings, Fashion Week, brand events (+ de 1 000 pers) "Happy Sparkle” & the "SCS Members visit to Paris" (500 pers)

Read more
SWAROVSKI Crystal Society Members visit to Paris
SWAROVSKI 2015 - 2015
Paris, France

Plan & Organized the SCS Visit to Paris and the creative studios

SHOW ROOM MANAGER & CATWALK COORDINATOR
ARMANI PRIVE Nov. 3, 2012 - Oct. 27, 2013
Paris, France

Managed the administrative & operational day to day activities of the Haute Couture Show room ensuring a 360°collaboration across the GA retail stores worldwide and the HQ in Milan.

Planning and coordinating Fashion Shows at a strategic & operational level
PR coordination & Customer Relation manage

...

ment involving a top international range of clients & VIPs
Improving the UX and attracting new leads
Direct sales to customer and After sales customer management

Read more
Head of Sales & Business Development
Chic Office Oct. 2009 - Sep. 2012
France
Marketing Communications Manager
ChoYou Jun. 2008 - Jun. 2009
France
Industry sectors

Luxury

Fashion

Skills

360 COMMUNICATION STRATEGY

COMMUNICATION PLAN & EDITORIAL CALENDAR MANAGEMENT

CONTENT CREATION - COMMUNICATION TOOLS PRODUCTION & STORY TELLING

COPYWRITING & TRANSLATION

AGENCY MANAGEMENT & BRIEF

MOBILE MARKETING & SOCIAL SELLING STRATEGY

BENCHMARK / DATA ANALYSIS / CUSTOMERS INSIGHTS / TEST & LEARN

EVENT ORGANIZATION BtoB & BtoC

Software skills

Pack Office

INSHOT

Adobe Photoshop

SEO

Languages

French

Native language

English

Bilingual

Spanish

Bilingual

Italian

Basic knowledge

Types of contracts
Full Time
Professional references

NATHALIE COLIN

HYWON LEE