Confirmed project manager with over 10 years of experience within the Communication & Marketing field reinforced by a newly acquired MBA in Communication & Marking strategy. A reliable professional with demonstrated leadership strengths and proven ability to manage multiple responsibilities in a fast
-paced environment with critical deadlines. Proven track record of developing and project managing 360 Global marketing strategies and campaigns across brand, wholesale, retail and third-party partnerships both online and offline resulting in increased brand awareness and ROI.
SOFT SKILLS:
INTUITIVE
CREATIVE: « OUT OF THE BOX MIND SET »
EMPATHETIC
RIGOR AND AUTONOMY
TEAM PLAYER
SOLUTION ORIENTATED
360° Communication Strategy, Agile marketing & Innovation, UX, E-Commerce, Branding, International Marketing, PR, VIDEO, Webmarketing, SEO, Retailing
Helped develop the seasonal creative campaigns within the global marketing team, produced ATL & BTL package for both online and offline channels ensuring consistency in the roll out of the communication tools across Touch Points.
Agency management and relationship building from briefing, creative co
ncept, approval and toolbox development
Leading activation of digital assets & editorial content for swarovski.com branded pages and Social media. (CTR +40% Swarovski.com « Branded sections + 15% Conversion rate pour « FB Canvas »)
Developing and implementing branding guidelines for BTL tools Managing samples with internal departments and external agencies for seasonal shooting
Leading communication within the Marcom team and the internal stakeholders
Responsible for toolbox readiness meeting and follow up of deliverables.
Luxury
Fashion
360 COMMUNICATION STRATEGY
COMMUNICATION PLAN & EDITORIAL CALENDAR MANAGEMENT
CONTENT CREATION - COMMUNICATION TOOLS PRODUCTION & STORY TELLING
COPYWRITING & TRANSLATION
AGENCY MANAGEMENT & BRIEF
MOBILE MARKETING & SOCIAL SELLING STRATEGY
BENCHMARK / DATA ANALYSIS / CUSTOMERS INSIGHTS / TEST & LEARN
EVENT ORGANIZATION BtoB & BtoC
Pack Office
INSHOT
Adobe Photoshop
SEO
French
Native language
English
Bilingual
Spanish
Bilingual
Italian
Basic knowledge
NATHALIE COLIN
HYWON LEE