Fang Fang
MBA graduate (2019)
Fang Fang
MBA graduate (2019)
Based in
Paris, France
Seniority
More than 10 years experience
Gender
Female
Nationality
China
Resume
About

Following my passion for the luxury industry, I went to ESSEC and I have just graduated from my MBA (major in luxury brand management). I believe that with my various professional / personal assets, I will make important contributions to the luxury industry. Currently I'm mainly looking for opportuni

...

ties in the fields of e-commerce & innovation; marketing & communication as well as roles related to Chinese market.

Following an Engineering degree, my career path includes: 1. Project Management 2. Tech startup (social media platform building) & leadership and 3. PR & Marketing (both offline and digital). From these experiences, I have developed my key competencies: strong interpersonal and problem solving skills / Positive & consistent / Design thinking & A good presenter / Familiar with both western and Chinese social media platforms; have a good understanding of Chinese market and French culture & luxury industry / Curious about new knowledge and new experiences. In addition, having worked with international teams and clients, lived in Paris, I am very adaptable to different cultures and am a great team player. Together with my GMBA degree in Luxury Brands Management, I would be able to apply these skillsets directly to the luxury industry.

Apart from my professional experience, I have a strong intuition in styling and a clear aesthetic which help me identify future trends. I also have many interests, for example, I consider music an indispensable part of my life (Violinist with 10 years of experience and is always exploring new artists and genres) while also being a traveling expert – I love new experiences and exploring different cultures while being well versed in Chinese culture.

Read more
MBA
ESSEC Business School Aug. 28, 2018 - Oct. 5, 2019
Paris, France

Global MBA with Major in Luxury Brand Management
Case studies include:
• Jean Patou: Relaunch strategy development (18/20)
• Saint Laurent: The secret of their successful rebranding under the lead of Hedi Slimane (17/20)
• 24 Sèvres OMNI channel analysis (16/20)
• D'ESTRËE (A young Parisian luxur

...

y accessory brand): Developing digital marketing strategies with the objective of boosting e-commerce (ESSEC digital week competition)
- As the team leader, I assisted the team to developed digital marketing strategies with the objective of brand identity & online presence enhancement and e-commerce boost. The final delivery includes SEO, SEM plans and social media campaign & brand community establishing plans.

Read more
Consultant
DFS Apr. 2019 - Jul. 2019
Paris, France

This is the ESSEC graduation project which lasted for 10 weeks. The mission and my main contributions are:

Developing strategies to define the spirit of hospitality for La Samaritaine’s rebirth in 2020

After research of many successful selective retail, high tech and hospitality companies, we deliv

...

ered recommendations in management, marketing and CRM, in the final recommendation, I was in charge of:
• Chinese market & client analyse and developed a correspondent employee toolkit, including basic knowledge and practical tips;
• Marketing & social media strategy & CRM & special client experience development.

Read more
Industry sectors

Luxury

Fashion

Skills

Project Management

Digital Marketing

Cross Culture Communication

SEO SEM

Software skills

Microsoft Office (Word, PowerPoint, Excel...)

Adobe Lightroom

Adobe Photoshop

Final cut (video editing)

Languages

Chinese

Native language

English

Bilingual

French

Basic knowledge

Types of contracts
Freelance / Missions
Full Time
Part time