Paris, France
Passionate about luxury product development with a soft spot for compelling copy. Basically I just want to make people dream ... whether that be through gorgeous products or captivating storytelling. And why not both?
My own story goes back to rural Flanders which I traded in for the bustling City o
f Lights in 2018 with one clear goal: to become a Product Manager in the beauty industry. After an intensive MSc in Fashion & Luxury Management at IFM (Institut Français de la Mode), I set out for a marketing development internship on Givenchy’s L’Interdit (LVMH Fragrance Brands).
Half a year on a Sephora France top 5 fragrance flew by, but I was able to stay on as a Product Manager on Givenchy’s Animations. Here, I am in charge of coordinating some of the main trade and KCP programs such as Christmas (ITO 27M€), Mother/Father’s Day (ITO 9M€), Chinese New year as well as the GWP plan, which I take from their initial strategy and concept all the way to their 360° execution.
This is always an exciting challenge as it allows me to put both brain halves to use:
- The analytical lefthand side demanding logic, numerical insight and ruthless attention to detail;
- The creative righthand side filled with a boundless hunger for newness that continually has me looking for the next best thing.
Other than a product development enthusiast, however, I am also a proud holder of degrees in Applied Linguistics and Multilingual Communication. Before my venturing into luxury marketing, my initial experience therefore is in print and digital communication: (copy)writing, proofreading, translating, content creating and SEO (L’Oréal - 183% growth on the NYX IG). Today, I continue to be a content aficonado and am still working towards being a polyglot.
At the moment, I am open to marketing, product development, content and copywriting opportunities in the beauty and luxury industries. Feel free to reach out!
Paris, France
Product Manager on Givenchy’s Animations department (LVMH Fragrance Brands). I develop and coordinate a number of the main trade and KCP programs, including:
- Christmas (ITO 27M € = 63% of the global Animations ITO)
- Mother’s/Father’s Day (ITO 9M € = 21% of the global Animations ITO)
- Chinese New
Year
- Global GWP (Gift With Purchase) plan
- Retailer exclusivities (fragrance and skincare)
After having defined the initial strategy and concept and in close collaboration with the operational marketing department, I am in charge of developing the full product offer and 360° package with the dedicated internal and external teams. This ranges from product design, campaign visuals and art of gifting to merchandising, digital, training, press, etc.
Paris, France
Assistant to two Product Managers in Marketing Development on L'Interdit - a Sephora France Top 5 franchise (#4 in May 2020) - for catalogue products and limited editions, from initial concept to final product.
Key missions:
- Strategy Analysis: NPD, competitor landscape, new releases, forecast anal
ysis
- Concept Creation: marketing concept, product name and claim, word mapping, moodboards, POS & sample texts, digital descriptions
- Packaging Development: inspiration design, agency brief, technical plan, material selection, fragrance colour, mock-up assembling and coordination, factory visits (BAT)
- Fragrance/Formula Development: olfactory brief, ingredient research, fragrance evaluation, formula & stability follow-up
- 360 Consumer Experience: different types of visuals, video, sampling elements, merch (PLV), training, press and digital
- Operational Support: market requests, PO/references creation, etc.
Paris, France
Intensive 9-months multi-disciplinary MSc focused on management in the fashion, beauty and luxury industries and taught in English to a very international group of students.
This program is allowing me to strengthen my marketing, analytical, commercial and leadership skills while further developing
the communication and intercultural skills I had already gained. Thanks to the language classes, I am also acquiring Italian as an extra asset.
The most notable classes for me include:
- Fragrance, for which I had the opportunity to present my project on 'Promoting A Fragrance Containing Both Natural and Synthetic Ingredients' at the Givaudan HQ in Paris;
- Make-Up, for which I was able to work on a completely new concept based on the idea of customisation;
- and Fashion History & Theory, for which I explored the link between trends in fashion and in fragrance.
Business cases with Hermès (winning team), L'Oréal Big Picture (runner-up), Dior & Prescription Lab (runner-up).
Beauty
Luxury
Product Development
Project Management
Marketing strategy
Concept Creation
360° Activation
Microsoft Office (Word, PowerPoint, Excel...)
Adobe Photoshop
HTML
néerlandais
Langue natale
français
Bilingue
anglais
Bilingue
italien
Capacité professionnelle
allemand
Capacité professionnelle
Permis de travail UE
Mobilité géographique envisageable
Camille Zébo
Jade Dubois
Zoé Tacquard
