Eyes on Talents Fashion Values Challenge 23/24 - Cultures

“How can fashion value cultures of wellbeing?”

Fashion Values is ideated and developed by Centre for Sustainable Fashion (CSF), University of the Arts London (UAL), in partnership with Kering, IBM, Vogue Business and Eyes on Talents. It aims to enable next generation fashion designers, strategists, and communicators to create sustainably; empowering imagination, innovation, and eco-social consciousness; to make education globally informed, interdisciplinary, and accessible. It showcases best practice via the Eyes on Talent Platform.

The Challenge

The Fashion Values Challenge is a global search for ideas related to the Fashion Values education programme. This year, we seek design, media and/or technology related ideas in which fashion values diverse cultures of wellbeing. Submissions will be assessed by a panel of world-shaping creatives in design, media, and technology. Selected submissions will join the Fashion Values mentoring and showcasing programme.

This year’s Fashion Values Challenge calls on next generation changemakers from around the world to respond to this question with radical, transformational ideas where cultures, heritage and rituals create social and environmental wellbeing. Our search is for creative expressions of cultures of wellbeing, applied to fashion products, services and systems. We seek demonstrations of practical and theoretical skills, imagination, and creativity based on equitable livelihoods within planetary boundaries.

Considerations

  • Wellbeing involves social, gender, racial, intergenerational, and more-than-human rights.
  • Culture is about ‘ways of life’: customs, beliefs, and rituals; codes of manners; taking place in communities and institutions.
  • Cultures communicate identities, meanings, knowledge, an articulation of values, aspirations, memories, attitudes, and understandings of the world.
  • Cultures can connect or alienate… How can cultures respect a shared humanity through fashion?
  • Through your submission, we want you to demonstrate relevance, originality, creativity, feasibility, and sustainability impact and thinking. More detailed prompts can be found in the judging criteria below.

We would recommend that all applicants explore the open-access Fashion Values: Cultures course on FutureLearn to support their application, as well as the many other Fashion Values online resources.

Good luck!



Who Can Apply

The Challenge brief is open to professionals, students, and creative enthusiasts from around the world. Applicants must be aged 18 years or over. Group applications are accepted. There are two application routes:

Emergent Creatives: current students and recent (within 1 year) graduates.

Professional Creatives: small business enterprises and entrepreneurs.

Judging Criteria

All submissions will be reviewed against the following criteria. You can use these criteria when developing your submission to make sure you have fully met the brief.

Relevance

  • Does your submission demonstrate research and analysis in response to the Challenge question?
  • Have you demonstrated how the idea will benefit defined users / audiences / stakeholders?
  • Have you demonstrated an understanding of the Fashion Values online resources?

Originality

  • Have you demonstrated originality in your submission?

Creativity

  • Have you considered the aesthetic quality of your submission, making good use of your creative skills?

Feasibility

  • Have you demonstrated the feasibility of the idea? What are the barriers and opportunities for bringing your idea to life?
  • Have you clearly communicated the idea?

Sustainability Impact and Thinking

  • Have you demonstrated your understanding of sustainability?
  • Have you demonstrated the potential sustainability impact of the idea and how it will support cultures of wellbeing?

Support

We suggest that you demonstrate alignment with the Fashion Values tools and resources in your application. The Fashion Values platform provides tools, resources, articles, and online courses for developing change-making ideas. Check out the previous winners for examples of great ideas relating to previous year themes.

All interested in applying have access to a CSF portfolio advice session where you can book a half-hour session to discuss your idea before submission (see the ‘Challenge’ page on the Fashion Values platform for further details).

Prizes

Funded Invitation to the Global Fashion Summit 2024

The two winners (one emerging, one professional) will be awarded a funded invitation to the Global Fashion Summit, including the CSF Fashion Values showcase event, in Copenhagen in May 2024. This includes tickets to the Summit, travel, and accommodation. This includes costs around accessibility needs for winners attending the summit. Additionally, the student winner will be granted a place as part of the Fashion Values x Global Fashion Agenda’s 2024 Next Gen Assembly, which will include further opportunities and activities.

Please note, if you are applying as a group to the Challenge, you must nominate one person to attend the Summit.

The Mentorship Programme

The two winners (one emerging, one professional) will also be selected for the mentorship programme with an industry leader each. The mentorship programme will match you with the most appropriate industry leader mentor from a pool of mentors. You will also be offered support to further your winning idea or business, via connection to potential support networks.


In applying please pay attention to the category 'Emergent Creatives' or ' Professional Creatives'


APPLICATION PROCESS (Emergent Creatives) 

Download the Challenge Briefing Pack.


Stage 1

Apply by following the “Apply” button below.

By submitting the competition you accept the Full Terms & Conditions.

If you do not have an Eyes on Talents account, you are invited to create one (fill in your first name, last name, e-mail address and choose your password). Otherwise, please log in to your account to participate. The call for entries will appear in the middle section of your personal space, called "Call for applications".

In your profile in the ‘Portfolio’ section add a project in order to create an ‘FV Challenge’ folder (this is highly important, so the pre-selection panel knows which work to assess) with the required information from Stage 2.

Stage 2

Fill in your project folder – named ‘FV Challenge/Emergent’– before the deadline on Monday 29 January 2024 by providing the following information and materials (upload only images; pdfs are not supported) in the following order:

1) Cover Image of the project folder (Image 1)

    2) About you (Image 2)

    - Personal details: First name, Last Name, Pronoun, Gender (optional), Country of Residence, Nationality (optional), Ethnicity (optional), Email Address, Phone Number.
    - Short applicant bio (up to 150 words)
    - Social media/website link
    - Personal profile and motivations for applying to the Challenge
    - Current educational institution (if applicable)

    3) About your project (Image 3)
    - Project title
    - Brief summary of the idea (up to 100 words)

      [You can add a title and description also in the dedicated section of the folder]

      - A detailed description of concept, purpose, audience (up to 500 words)
      - Project stage: Concept; proof of concept (tested prototype); working model (in production); other.

      4) Supporting attachments
      - Visuals (up to 6 images and/or video) of your idea, such as diagrams, mock-ups, or photographs of prototype/proof of concept of the idea, if applicable. Video can be only added with a Youtube or Vimeo link.

        Stage 3

        An international selection panel will assess the material and select the finalists and winner. Judges will include representatives from Centre for Sustainable Fashion and the Fashion Values core partners Kering, IBM, Vogue Business, Global Fashion Agenda, and Eyes on Talents.

        Winners and finalists contacted – March 2023

        Winners and finalists announced – May 2023

        The application material is handled exclusively by our digital partner Eyes on Talents, an invite-only online platform that connects innovative brands with the best fashion talents. After the selection process, candidates are invited to remain on the Eyes on Talents platform in order to benefit from the professional possibilities in terms of visibility, connections with influential brands and job opportunities.


        APPLICATION PROCESS (Professional Creatives)

        Download the Challenge Briefing Pack.


        Stage 1

        Apply by following the “Apply” button below.

        By submitting the competition you accept the Full Terms & Conditions.

        If you do not have an Eyes on Talents account, you are invited to create one (fill in your first name, last name, e-mail address and choose your password). Otherwise, please log in to your account to participate. The call for entries will appear in the middle section of your personal space, called "Call for applications".

        In your profile in the ‘Portfolio’ section add a project in order to create an ‘FV Challenge’ folder (this is highly important so the pre-selection panel knows which work to assess) with the required information from Stage 2.

        Stage 2

        Fill in your project folder – named ‘FV Challenge/Professional’ – before the deadline on Monday 29 January 2024 by providing the following information and materials (upload only images; pdfs are not supported) in the following order:

        1) Cover Image of the project folder (Image 1)

        2) About you (Image 2)

        - Personal details: First name, Last Name, Pronoun, Gender (optional), Country of Residence, Nationality (optional), Ethnicity (optional), Email Address, Phone Number.
        - Short applicant bio (up to 150 words)
        - Social media/website link
        - Personal profile and motivation in applying to the Challenge

        3) About your project (Image 3)
        - Title of your business and project title
        - Brief summary of your business and project (up to 100 words)

        [You can add a title and description also in the dedicated section of the folder]

        - A detailed description of your project (up to 500 words)
        - Project stage: Concept (early development); Proof of Concept (trialled and tested) working model (with supporting data on success to date)
        - Most recent significant breakthrough or achievement relating to the submission

          4) Supporting attachments

          Visuals (up to 6 images and/or video) relevant to your application, such as product shots.

          Stage 3

          An international selection panel will assess the material and select the finalists and winner. Judges will include representatives from Centre for Sustainable Fashion and the Fashion Values core partners Kering, IBM, Vogue Business, Global Fashion Agenda, and Eyes on Talents.

          Winners and finalists contacted – March 2023

          Winners and finalists announced – May 2023

          The application material is handled exclusively by our digital partner Eyes on Talents, an invite-only online platform that connects innovative brands with the best fashion talents. After the selection process, candidates are invited to remain on the Eyes on Talents platform in order to benefit from the professional possibilities in terms of visibility, connections with influential brands and job opportunities.