Clotilde Roche
Brand manager
Clotilde Roche
Brand manager
Based in
PARIS, France
Brand manager
SC Johnson Mar. 1, 2020 - Present

I am currently employed.
Implementation of the regional Air Care strategy in France.
• Development of the business plan.
• Construction of the annual budget.
• Development of the promotional strategy and offer definition and identification of SKU per display
• Implementation of in-store activations


and follow-up with agencies • Nielsen analysis

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Trade Brand marketing manager
Coty Jan. 2019 - Nov. 2019

Development of the promotional strategy; construction of the promotional catalogue and mechanics , definition of the offer and identification of SKU per display
Creation of instore activation toolkits: POS material (on & off shelf) Agencies briefing
Intern management
Analysis and recommendation

Category manager
Coty Oct. 2018 - Jan. 2019

Management of the assortment per retailer
Follow up of the KPI performances at retailer level Analysis and recommendation
Negociation with the retailer on the promotional strategy Development of promotional activation within the POS in collaboration with the retailer
Intern management

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Sales representative
Johnson & Johnson Vision Care Apr. 2018 - Jul. 2018

Development of the turnover
Establishment of a commercial strategy
Optimization of the network with ophthalmologists and opticians Representation at conferences

Category manager assistant
Unilever Jul. 2017 - Dec. 2017
Paris, France

Follow-up of the assortment and promotional activity per
Development of promotional activations
Analysis and recommendation

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Master 2
Skema Sep. 1, 2016 - Jun. 2, 2017
paris, France

MSc International Marketing and Business Development Program – Campus of Paris – Graduated in July 2017

Project manager assistant- Beauty Care
Henkel Dec. 2016 - Jul. 2016

Follow up of the sale policy
Analysis of data
Work with GDS (Global data synchronization):
GDS Implementation for several retailer as Géant, Leader Price

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Master 1- Marketing
BBA EDHEC Sep. 1, 2012 - Jun. 1, 2016
lille, France

Graduated in July 2016 from a four-year program leading to a Bachelor of Business Administration in Management, marketing specialization

Industry sectors



Food & Beverage


Project Management

Beauty Industry

Software skills

Pack Office





Professional knowledge

Types of contracts
Full Time