Yei Seul Jeong
International Project Manager
Yei Seul Jeong
International Project Manager
Based in
Paris, France
5 - 10 years experience
31 years old

French-Korean with a strong passion for beauty, product innovation, universe mood creation and trends. Full marketing experience (development and operational) with a focus on brand and range relaunch in selective distribution, from product concept creation to 360° execution.

Project Manager – Travel Retail Operational Marketing
L'Oréal Luxe May. 31, 2018 - Present
Paris, France

L'Oréal Paris Makeup, Maybelline & Essie
• Brands relaunching with a premiumisation and differenciating strategy
• Preparing retailers presentation and innovating with new Travel Retail Exclusivities format that plays a media role
=> Launch of L’Oréal Paris Macarons & Chocolats, Christmas and Essie M


• Reinventing new POS tower for Essie & Maybelline and new HOG animation for L’Oréal Paris (Lip Show)
• Operational management of the top 20 shops (merchandising, product assortment, animation concept, retail execution, visuals, digital campaign, Modiface implementation)
=> Essie giftshop animation from November 2018 to June 2019 at Look Lab Copenhagen airport

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Product Manager – International Marketing Development
Make Up For Ever May. 1, 2017 - May. 31, 2018
Paris, France

Eyes & Lips Make-Up, Holiday Collection
• Leading the transformation strategy of the lip category with key countries: new product innovations, concepts…
• Reenchanting the eye category: product renovations and opportunity launches
=> Launch of Star Lit Diamond Powder (October 2018) & Let’s Gold palet


te (March 2019)
• Creating a new Holiday collection with consistent creative and storytelling (October 2018)
• Working closely with in-house teams: Make-Up Artists, packaging, merchandising, communication…

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Junior Product Manager - International Marketing Development
Parfums Christian Dior Oct. 16, 2016 - Apr. 30, 2017
Paris, France

Skincare Hydra Life, Dior Homme Dermo System & Dior Bronze
• 2017 // Finalising the promotional plan: press, digital, POS materials, movies, gondola, skincare bar program
• 2018 // Managing new product development: concept & mock-up creation, packaging and briefs
• 2019 // Building a new franchise st


orytelling & mood: new product innovations (concepts…)
• Coordinating in-house teams in respect of the timing: legal, R&D, tests…

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Trends & Innovation Manager - Make-up, Skincare, Fragrances, Bodycare & Haircare
Mintel Jun. 1, 2016 - Oct. 15, 2016
London, United Kingdom

• Bringing consumer, product launch, trend, ingredient and market data to life by telling a story
• Providing unique actionable insights and concepts by analysing brands' stories & ads

Assistant Product Manager - International Marketing Development
L'Oréal Luxe Jul. 1, 2015 - Dec. 31, 2015
Paris, France

Lancôme Skincare, Rénergie & Visionnaire
• Monitoring competitors with a focus on Korean cosmetics
• Participating in the repositioning of franchises: sell-in / sell-out analysis, in-store study, insight & creative research • Developing POS materials: sampling strategy, visuals, leaflet, skincare mas


sage techniques…
• Coordinating agencies, subsidiaries, internal teams (artworks, mock-ups, legal…) for product launches

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Master of Science in Management
EMLyon Business School Sep. 1, 2011 - Jun. 30, 2015
Lyon, France

Specialisation in Luxury Marketing & Retail Management

Junior Strategic Marketing Manager - Fragrances, Beauty, Fine Food, Wine & Spirits
Lagardère Travel Retail Jan. 1, 2014 - Jul. 31, 2014
Paris, France

Market Intelligence, Category Management & Store Concept
• Benchmarking Retail Best Practices: Customer experience, retail concept, design, in-store events, animations...
• Conducting marketing research on customer behavior: China, Russia, Brazil & Middle East
• Evaluating BuY PARIS DUTY FREE shops’


performances for continuous improved shopping experience
• Creating store concepts, in-store events, customer experience for the Fine Fragrances & Fine Food shops in Paris Airport

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Operational Marketing & Sales Assistant
Hankook Tire Jul. 1, 2012 - Dec. 31, 2012
New Jersey, United States

Daily coordination of the BtoB marketing program for retailers & implementation of rebate and co-advertising

Industry sectors



Insight & Concept Creation

Product Development

Mood & Universe Creation

360° execution

Go-to-market marketing

Retail Animation Concept

Software skills

Microsoft Office (Word, PowerPoint, Excel...)



Native language


Native language



Types of contracts
Full Time
Personal details

UE working permit

Potentially open to relocate