• Lead a team of 80 managers & experts located in various locations to develop, implement & orchestrate holistic & engaging marketing plans across EMEA with strong & engaging storytelling for each brand.
• Own & manage a marketing budget of approx. 60 M€ across Europe to deliver expected net sales g
rowth along with strong brand awareness & consideration in the entire omnichannel environment: Ecom, E.tailers, Wholesale & Retail.
• Steer the digital paid media campaigns via an internal digital team reporting directly to me (25M€ budget).
• Lead the influencer strategy (Budget of 20M€) including out of the box activation plans through them.
• Enlarge the community of Triumph/Sloggi followers through engaging social media interactions & content (paid & organic).
• Develop all the necessary VM materials for retail & wholesale to create a strong in-store impact while ensuring to create a consistent 360° approach in the consumer journey.
• Pilot the CRM strategy to create exciting benefits & experiences to grow memberships community & frequency of their visits.
• Relaunch of Triumph.com E-Commerce platform to create a much stronger desirability and increase site visits.
Understand the digital disruptions which affects the companies and their brands. Get familiar with novel tools to successfully lead a digital transformation. Elaborate how compagnies can optimize their consumer experience by leveraging digital technologies and trends. Identified key digital levers to
create value through digital/ social.
• Reboot and finetune the local loyalty program & develop CRM activities for the portfolio
• Optimize the consumer retail calendar across all markets (China, Taiwan, Honk Kong & Macau)
• Improve the assortment planning for our POP’s to increase sales between the key consumptions’ periods
• Develop a 360 ° tool box of key initiatives (ATL & BTL) for watches, jewelry and décor objects
• Market requirement deep-dives to develop communication tools fitting for a global audience
GLOBAL ASSISTANT BRAND MANAGER – FINE FRAGRANCE
• Development of the brand equity for the re-launch of the Yohji Yamamoto fragrance brand
• Elaboration of the concept & the global design for two fragrance initiatives (female & male)
• Collaboration with Mr. Yamamoto and his Fashion House to align th
e product proposition
• Realisation and qualification of the print and TV campaign to communicate the product story
GLOBAL ASSISTANT BRAND MANAGER – SKIN CARE FACE & BODY
• Responsible for the ongoing Olay ‘Total Effects’ business, anti-ageing range
• Development and qualification of TV copy for each European market: brief the advertising agency, storyboard evaluation, validation of the support required for the film production
GLOBAL ASSISTANT BRAND MANAGER – MAKE-UP FACE SEGMENT
• In depth review of the 2001 brand results across Europe and strategic recommendation for 2002
• Design and launch of an anti-ageing foundation `Hypersmooth Make-up’
• Creation of in-store theatre, TV copy, magazine sampling
• Development of the 5 years business plan and project profitability
Luxury
Leadership
Marketing
Product Developement
Digital Media
Business analysis
Innovation
Entrepreunarial
MS Office Suite
PTC Flex PLM
Microsoft Office (Word, PowerPoint, Excel...)
French
Native language
English
Bilingual
German
Basic knowledge
UE working permit
Potentially open to relocate
James Shepherd
Markus Ludescher
Alan Widger
Raffi Fattal