Antonio Arocho Hernández
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From Nowhere to Now_Here: An AR project with iRemain

Nowhere to Now_Here

A collaboration between fashion designer iRemain, and fashion stylist and producer Florian Magras. Together we are a group of creatives focused on offering inclusive alternatives that have a positive impact on the environment and the people living on earth.

As seen in CNN, personal interview with Guillermo Arduino

Presenting in Detail: Alice, An AR Footwear Collection. Part of From Nowhere to Now_Here project.

Alice: AR Footwear Collection

Here I present the seven identities that Alice has, the mother shoe.

Footwear

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From Nowhere to Now_Here

We design digitally, therefore the outfits are malleable to any type of body and can be adapted prior manufacture. Digital design gives the opportunity to embrace the individuality of every human. In a virtual world, we lose constraints, we become free to thrive.

Society pressures us to mould into “one size”, “one colour”, “two genders” but what if we were not supposed to fit any box? Instead of feeling like we belong nowhere outside of the binary, we could simply truly be ourselves, Right here, right now?

What if Nowhere suddenly becomes Now_Here?’

When Nowhere becomes Now_Here

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