This individual will be responsible for developing the Devialet brand story through copywriting, in duo with a content producer (image driven) and for a wide range of creative assets : social media content, newsletters, website, videos and other digital assets, trade marketing, countries specific needs.
Defining the right tone of voice for our brand, telling our brand myth, our product and partnerships stories with interesting angles in sync with our audience will be crucial to build a strong brand and enable the big growth Devialet is already experiencing..
Reporting directly to the Head of International marketing & communications in Paris, your missions will be as follow:
Hold our communication calendar by aggregating and discussing the teams topics (PR, trade initiatives, event & partnerships, social media, digital)
Be the guardian of the tone of voice (copywriting) of the brand and lead copywriting execution on our website, NL, merchandising elements or digital campaigns.
Find the right copy angles for our product launches, brand stories, events & partnerships.
Brief & develop content with our freelance copywriters.
Initiate additional topics related to sound and to our brand to create meaningful conversations beyond our product
Educate & share within the team to evangelize on our brand tone of voice
2+ years min working experience in branding, creativity, editorial strategy and social media for strong creative brands in house or in agency
You have a past experience or a solid personal interest in premium/luxury products or audio/tech products
You are a creative mind both in your area of expertise and in the way you approach a new situation. You are super sensitive to brand territory and positioning
You have an international-minded experience
You enjoy working in a fast-paced environment, with an entrepreneur mindset and a proactive can-do attitude
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